BA (Hons) Event Management and Marketing

Diverse, dynamic, and full of fresh challenges, event management can take you all over the world, working on concerts, corporate events, sports fixtures, and festivals. Marketing is an essential part of it, raising events’ profiles and selling those all-important tickets. We’ve created a powerful, practical degree that brings these subjects together to help you launch a successful career, and this course gives you an in-depth understanding of event management, hospitality, marketing, advertising, sales, communications, and public relations. Working with industry leaders and professional bodies, we’ve combined rigorous academic theory with real-world scenarios to help you explore why some events succeed and others fail.

Work placement

As with all courses at Hertfordshire Business School, you can undertake a paid work placement in the UK or International business. During this time you will be employed by a business and will be subsequently paid. The Careers, Employment, and Enterprise team based on the campus can help you find and tailor applications to maximize your chances of securing a relevant placement. 

As part of our enterprise and employability focus, we give you many options to gain work experience. You can undertake internships during the summer, engage in multiple work shadowing opportunities, and take on a yearlong placement between your second and third year. Our students completed placements with a wide variety of businesses, such as Walt Disney, Bluehat Group, British Fashion Council, Thomson Cruises, Mundy Cruising, Wendy Wu Tour Operator, Givergy Events, and charity organizations including Hope for Children.