BA (Hons) Marketing

Perhaps you are interested in Marketing but would also like to explore some of our marketing pathways, please check Marketing and Advertising and Marketing with Digital Communications. Marketing is an exciting, dynamic, and multi-focused discipline.

This course will provide you with a broad perspective, covering subjects such as principles of marketing, strategic planning, consumer behavior, enterprise, brand and media communications, and market research. It will prepare you to work successfully in the sector whether you wish to set up your own business or join a small or a large enterprise. During this degree, you’ll have the opportunity to study for a professional qualification with the Chartered Institute of Marketing (CIM), significantly enhancing your career prospects. In the First Year, students are given the opportunity to become Affiliate Members of CIM and study for a first CIM award.

Work placement

As part of our enterprise focus, we give you many options to gain work experience.  You can undertake internships during the summer, engage in multiple work shadowing opportunities, and take on a yearlong placement between your second and third year. Our students completed placements with a wide variety of commercial and industrial companies, such as Walt Disney, IBM, Porsche, Toyota, BMW, Body Shop, Rent-a-car Enterprise, House of Commons, Hugo Boss.
The course is taught by a range of staff with relevant expertise and knowledge appropriate to the content of the modules taught. Senior academic staff, qualified professional practitioners, and researchers enhance module content with relevant up to date trends.