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Dublin Business School

Dublin , Dublin ,Ireland

Master of Business Administration (MBA) Marketing

This specialism empowers learners to evaluate the central role of marketing strategy for the growth and development of all organisations. Learners will be required to critically evaluate a range of theoretical marketing concepts and apply them to practical industry realities as they relate to the current business environment. The marketing stream looks to recruiting and retaining customer relationships, as well as increasing frequency of purchase, helping an organisation to sell their products or services in line with the overall strategy and mission of the organisation. The MBA marketing specialism graduate will be empowered to make creative marketing choices which impact on the growth in profitability of brands thus sustaining and increasing an organisations’ market share by creating exchanges which satisfy individual and organisational objectives. The Marketing Institute of Ireland (MII) reviews the impact of marketing from both a macro and micro-economic basis and see the “significant contribution that marketing makes to national economies and individual businesses
Aims of the Programme
Graduates will be able to critically evaluate integrated marketing communications tools and techniques and apply digital technology support to marketing strategies.  They will also be able to demonstrate critical awareness of innovations and trends within the field of marketing with a focus on sustainable marketing innovations.

Key Features of the Programme
This unique programme allows you to study the pure MBA, or choose a specialist route for your MBA award within the following programmes: HRM; Project Management; Finance; Information Systems; Cloud Computing or Marketing. This ensures students are afforded the widest choice of specialisms from which to choose. A practitioner focus is part of this programme, and industry-led workshops and guest lecturers keep information current and applied.

This MBA includes:

• Personal, academic and professional development.

• Lectures and assessment methods that apply the business knowledge required for students to perform as an effective manager in any organisation.

• Through, extensive study of key issues in business theories students will be capable of evaluation and application of important global management issues which impact on organisational effectiveness and performance.

• Knowledge and understanding of global business, most especially on issues such as globalisation, standardisation and customisation of products and services.

• Skills and knowledge to inform you how an organisation is best managed in a changing world.

With these in mind, the programme is designed to provide you with relevant knowledge, so that you are familiar with the latest theoretical and practical developments relating to business management and development.

Intakes

  • Jan
  • Sep

Application Processing Time in Days: 20

Application Process

Study Contract
10 Days

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

Dublin Business School (DBS), is Ireland’s largest independent third-level college and provides a wide range of undergraduate, postgraduate, executive and professional programmes. The School is part of Kaplan Inc., the education division of The Graham Holdings Company and a leading international provider of higher education, professional development and lifelong learning programmes.

We are dedicated to being a college helping our students to build futures and providing outstanding educational services. Join our staff community and enjoy a friendly and stimulating modern college. We value and respect our staff, and involve them in decision-making processes. Promoting equality of opportunity, openness, freedom of expression and social responsibility are key to our success.  In return for your outstanding contribution, we offer competitive pay and many benefits.

PSW Opportunity

2 years post study work visa

Admission Requirement / Eligibility Criteria

The minimum entry requirements for the Master of Business Administration are: 

• Level 8 primary undergraduate honours bachelor degree with a minimum Second Class Second Division classification (2.2) from a recognised third level institution in any discipline from a recognised third level institution (or equivalent); or 

• An equivalent professional qualification such as ACCA or CIMA.

• For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.

• GMAT examination is a mandatory requirement for all applicants who do not hold an Honours Bachelor Degree (Level 8) with a minimum of second class second division classification.

The programme is aimed at learners who wish to specialise in business administration with a view to entering industry in a high-level managerial role, to progress professionally or to undertake further business studies. Learners will achieve the business expertise to lead an organisation to strategic decision making ensuring a maximum return on investment across each department. Learners will be capable of dealing with diverse intrinsic and extrinsic business realities in a creative manner to ensure sustainability and growth. 

Applicants who do not have a Level 8 qualification at a 2.2 award level and who have at least 3 years’ work experience may also be considered through the college’s normal RPL procedures.  Relevant professional experience may be taken into account and individuals will be assessed on a case-by-case basis through DBS RPL procedures.

To be considered for admission, applicants must:

  • Have a minimum Second Class Honours (2.2) Degree in any humanities or social science discipline from a recognised third level institution, or equivalent qualification or
  • Be a graduate of any non-cognate discipline and hold a qualification in a conversion style programme such as a Postgraduate Higher Diploma in Psychology or
  • Have an equivalent professional qualification
  • Have an IELTS score of a minimum 6.5 or equivalent, where full-time study has been conducted in a language other than English or applicants whose first language is not English