• Toll free: 1800 258 5772

Dublin Business School

Dublin , Dublin ,Ireland

Master of Science (MSc) in Digital Marketing and Analytics

The Master of Science in Digital Marketing and Analytics programme has been designed with the specific intention of responding to the evolution of an increasingly digital and technology-enabled business environment. Graduates of the Master of Science in Digital Marketing and Analytics will understand the core principles of digital marketing and analytics, be equipped to utilise data and visualisation tools, apply the appropriate marketing models, and inform business decision-making in an ethical context. Moreover, they will develop advanced critical thinking, writing and research skills through the completion of the Research Methods modules along with the completion of a Capstone module (choice of Dissertation or Applied Research Project or Placement). The taught component of this programme comprises modules in Web Marketing Management and Metrics; Digital Design & Development; Strategic Thinking in the Digital Age; Data and Digital Marketing Analytics; Digital Advertising and Online Marketing Communications; Business Intelligence and Visualisation; and Research Methods. All modules will facilitate the exploration of new ideas and technologies with learning focussed on emerging industry trends as well as best practices and learners will be supported in applying their knowledge to specific issues within a real-world context.

The Master of Science in Digital Marketing and Analytics is an innovative programme with an integrated delivery from end?to?end covering a wide range of digital marketing topics. The programme aims to develop learners' knowledge of the theory and practice of digital marketing and analytics necessary for them to perform at the postgraduate level and secure employment in the areas of digital marketing in a broad range of commercial, industrial and public sector environments. Successful graduates will possess an in-depth knowledge of the theoretical and practical aspects of digital marketing and analytics.

Intakes

  • Jan
  • Sep

Application Processing Time in Days: 20

Application Process

Study Contract
10 Days

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

Dublin Business School (DBS), is Ireland’s largest independent third-level college and provides a wide range of undergraduate, postgraduate, executive and professional programmes. The School is part of Kaplan Inc., the education division of The Graham Holdings Company and a leading international provider of higher education, professional development and lifelong learning programmes.

We are dedicated to being a college helping our students to build futures and providing outstanding educational services. Join our staff community and enjoy a friendly and stimulating modern college. We value and respect our staff, and involve them in decision-making processes. Promoting equality of opportunity, openness, freedom of expression and social responsibility are key to our success.  In return for your outstanding contribution, we offer competitive pay and many benefits.

PSW Opportunity

2 years post study work visa

Admission Requirement / Eligibility Criteria

The minimum entry requirements for the Master of Business Administration are: 

• Level 8 primary undergraduate honours bachelor degree with a minimum Second Class Second Division classification (2.2) from a recognised third level institution in any discipline from a recognised third level institution (or equivalent); or 

• An equivalent professional qualification such as ACCA or CIMA.

• For applicants whose first language is not English and who have not previously undertaken a degree taught through English, evidence must be provided of proficiency in English language equivalent to B2+ or above on the Common European Framework of Reference for Languages (CEFRL). This must be evidenced through a recognised English Language test such as IELTS, Cambridge Certificate, PTE or DBS English Assessment. Test certificates should be dated within the last two years to be considered valid.

• GMAT examination is a mandatory requirement for all applicants who do not hold an Honours Bachelor Degree (Level 8) with a minimum of second class second division classification.

The programme is aimed at learners who wish to specialise in business administration with a view to entering industry in a high-level managerial role, to progress professionally or to undertake further business studies. Learners will achieve the business expertise to lead an organisation to strategic decision making ensuring a maximum return on investment across each department. Learners will be capable of dealing with diverse intrinsic and extrinsic business realities in a creative manner to ensure sustainability and growth. 

Applicants who do not have a Level 8 qualification at a 2.2 award level and who have at least 3 years’ work experience may also be considered through the college’s normal RPL procedures.  Relevant professional experience may be taken into account and individuals will be assessed on a case-by-case basis through DBS RPL procedures.

To be considered for admission, applicants must:

  • Have a minimum Second Class Honours (2.2) Degree in any humanities or social science discipline from a recognised third level institution, or equivalent qualification or
  • Be a graduate of any non-cognate discipline and hold a qualification in a conversion style programme such as a Postgraduate Higher Diploma in Psychology or
  • Have an equivalent professional qualification
  • Have an IELTS score of a minimum 6.5 or equivalent, where full-time study has been conducted in a language other than English or applicants whose first language is not English