M.A. Strategic Marketing Management

In the first two semesters you will study at ISM. You will learn to analyze dynamic framework conditions and to determine promising market positions through qualitative and quantitative market research.

The third semester takes you abroad to one of our partner universities.

Your studies will be completed with a practice-oriented Master's thesis in the fourth semester.

The International Office will support you in your selection and application.
All ISM Master's programs include an integrated semester abroad, including M.A. Strategic Marketing Management. You can choose your partner university from a network of more than 30 universities. No matter which partner university you choose, your academic achievements will be 100% credited.

The semester abroad will deepen your subject-specific knowledge. You will also set individual priorities and get to know the intercultural peculiarities of the chosen cultural area. At the same time, you will perfect your language skills.

Double Degree Option :- An international double degree can be obtained in marketing. In addition to your Master's degree at ISM, you will also receive a second, internationally recognized Master's degree. Depending on the partner universities, this is even possible within the framework of the integrated semester abroad, whereby you can obtain two Master's degrees in just two or two and a half years. Furthermore, the double degree strengthens your linguistic and intercultural skills and expands your personal and professional network with international students and lecturers.

With renowned international partner universities, the ISM offers you a high-quality range of courses with specific focus on International Marketing Management, Global Marketing Management or Management.