M.A. Digital Marketing

Constant developments, such as Web 3.0, are constantly presenting online marketing managers with new challenges. The online marketing degree fulfills the requirements for a future-oriented education. You acquire specific specialist knowledge, for example in the areas of digital marketing strategy, content and cross-media marketing, as well as marketing analytics and search engine optimization (SEO). You will also get to know and apply trend topics such as audio marketing and messenger marketing

You study the first two semesters at our modern locations in Cologne or Stuttgart , before you spend the third semester abroad at one of our partner universities. In the fourth semester, the focus is on the preparation of your practice-oriented master's thesis.

In order to experience the international online marketing market first hand, a semester abroad is firmly integrated into the course of study. Through the semester abroad, you will deepen your digital marketing expertise and become familiar with intercultural focus. At the same time you perfect your language skills.

In MA Digital Marketing you can choose your partner university from a global network of universities .

Double Degree Option - In digital marketing, an international double degree can be acquired. In addition to your Master's degree at ISM, you will receive a second, internationally recognized Master's degree. In some cases, this is already possible in the integrated semester abroad. In this way, you can earn two Master's degrees in two or two and a half years and make a decisive step in your career. In addition, you will expand your personal network with international students and lecturers and strengthen your linguistic and intercultural skills.

With renowned international partner universities, ISM offers you a high-quality range of study programs with specialization in degree courses such as International Marketing Management, Global Marketing Management or Management.