Master of Marketing/ Master of International Tourism and Hospitality Management

The Master of Marketing/Master of International Tourism and Hospitality Management double degree program will provide you with an understanding of strategic marketing and operational considerations, enabling you to critically analyze and make managerial decisions within the rapidly expanding and dynamic, global services industry environment. This double degree program enables you to graduate with two postgraduate qualifications at a Masters's level and take the next step in your career.

The Master of International Tourism and Hospitality Management develops skills essential for managerial-level professionals in the services industry including advanced business acumen, strategic insight, high-level management skills, and specialized industry knowledge - underscored by sustainability principles. You will expand on your core business skills in areas such as financial planning, hospitality management, and human resource management and enhance these with an understanding of how to manage in a culturally diverse context. The Master of Marketing enables you to develop and build on a solid foundation of marketing principles and industry best practices. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behavior, market research, and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning, and competitive advantage in a global context through branding and digital marketing applications.