Master of Marketing
Marketing is fast-paced, exciting, and always challenging. It is an ideal career if you are creative, analytical, and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behavior, market research, and integrated marketing communications.
The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practices, and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning, and competitive advantage in a global context through branding and digital marketing applications. In the masters, you can choose a coursework pathway or a dissertation pathway. The dissertation pathway can provide a pathway to a higher degree by research for candidates with a qualifying GPA.
Campus Information
Gold Coast
Griffith Health Centre, Business School building, Red Zone, science precinct, library with tech lounge and 24/7 study hall, range of sport and fitness amenities
Nathan
Business and government, science and aviation, engineering and IT, environment, law, humanities and languages
Intakes
- March
- July
Application Processing Time in Days: 20
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Marketing offers variety like few other professions, with opportunities in fast moving consumer goods, tourism, the entertainment industry, public relations and advertising. With a postgraduate qualification, you will be prepared for senior management positions in marketing, as well as specialist or consulting roles.
PSW Opportunity
- 3 years in Goldcoast campus only, rest of all get 2 years PSW.
Admission Requirement / Eligibility Criteria
To be eligible for admission to the Master of Marketing, a student must:
- hold a related Bachelor degree (or higher) from a recognized University (or another tertiary education institution of equivalent standing) with a minimum GPA of 4.0 (using a 7.0 scale), OR
- hold a Griffith Graduate Certificate in Marketing (or equivalent) with a minimum GPA of 4.0 (using a 7.0 scale). Students with a Griffith Graduate Certificate in Marketing will receive 40 credit points of advanced standing, OR
- have a combination of alternative admission criteria such as formal, informal, and non-formal learning deemed to be equivalent to either of the above.
- Course Code: 082407J
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year 06 Month
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Total Tuition Fee:
48750 AUD
Annual Cost of Living: 24505 AUD
Application Fee: N/A
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