Master of Marketing/Master of International Business

The Master of Marketing/Master of International Business double degree program gives graduates a unique understanding of how to market strategy and create a competitive advantage in today's global economy. This double degree program enables you to graduate with two postgraduate qualifications at a Masters's level and take your career to the next level. Our graduates have careers with some of the world's biggest brands and have the skills to work collaboratively with teams located in major cities all over the world. The Master of Marketing enables you to build on a solid foundation of marketing principles and industry best practices.

You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behavior, market research, and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning, and competitive advantage in a global context through branding and digital marketing applications. The Master of International Business will enhance your business acumen in an international context - with a focus on Asia. With a strong emphasis on strategic analysis in different regional contexts, you will develop the thought leadership and modern business skills that are vital in today's global economy. Your studies will enable you to critically examine the social, cultural, and political dimensions of global business and how to successfully implement sustainable business practices within this dynamic trade environment.