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Rowan University

Glassboro , New Jersey ,United States

Certificate of Graduate Study in Integrated Marketing Communication & New Media

The Certificate of Graduate Study (COGS) in Integrated Marketing Communication and New Media provides insight into
how company efforts to offer greater accountability from their marketing efforts have intensified, and how new media have
proliferated.

This has intensified the search for new ways to get more accountability from marketing communication efforts. The result
has been a growing understanding on the part of corporate management that (1) the efficiencies of mass media advertising
are not what they used to be; (2) consumers are more sophisticated, cynical, and distrusting than ever before; (3) tremendous

gaps exist between what companies say in their advertising and what they actually do; and (4) in the long run, nourishing
good customer relationships is far more important than making simple exchanges.

Intakes

  • Jan
  • May
  • Sep

Application Processing Time in Days: 60

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Admission Requirement / Eligibility Criteria

  • Bachelor's degree (or its equivalent) in Computer Science or related field from an accredited institution of higher learning
  • Official transcripts from all colleges attended (regardless of number of credits earned)
  • Current professional resume
  • Typewritten statement of professional objectives
    • Provide reasons for pursuing the program. Describe how you might use this program to advance your career (educational goals beyond the master's level, if applicable, are also relevant).
  • Two letters of recommendation
    • Letters of recommendation should be from professional administrators and include information that attests to the applicant's ability to pursue a graduate degree
  • Minimum undergraduate cumulative GPA of 3.0 (on a 4.0 scale)
  • Submission of official GRE test results is highly recommended

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