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University of South Australia (UNISA)

Adelaide , South Australia ,Australia

Bachelor of Business (Tourism and Event Management)

Enjoy a fast-paced career in the growing travel, tourism and event management industries.

Our respected business degrees provide a solid grounding in the essentials of global business, and with a specialisation in tourism and event management you’ll gain the skills and knowledge that employers highly value.

During your studies you will have opportunities to attend and critique events, volunteer at major events locally and overseas and undertake industry placements. You will graduate with solid theoretical grounding, industry knowledge and the management skills to enhance your career prospects across the diverse tourism, event and hospitality business sectors.

The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. You will then go on to study specialised areas such as:

  • marketing for tourism, events and hospitality
  • service management in tourism, events and hospitality
  • destination management
  • the international business environment
  • You can also gain valuable insight and career skills while you study, with internships in industry and exciting career-focused electives. Electives to choose from include The Hospitality Experience; Creative Tourism: Food, Wine and Festivals; and Tourism and Indigenous Peoples; or you can take part in a Business International Study Tour.

Campus Information

Adelaide- City West

On the edge of Adelaide’s central business district, City West houses studies in business, law, art, architecture, design, Indigenous cultures and Australian society.

Intakes

  • Feb
  • July

Application Processing Time in Days: 14

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

 If you enjoy problem solving, working with others, thinking on your feet and adapting to new environments, a career in tourism, events or hospitality management might be for you.

 Careers to consider:

  • Event manager: Use strong organisational and project management skills to deliver successful, cost-effective events; manage staff and suppliers; book venues, facilities and equipment; support marketing and promotion; and report on event performance.
  • Tourism and hospitality business owner: Manage and operate a tourism or hospitality business through excellent customer service, overseeing guest experiences, sales and marketing, strategic planning and financial management.
  • Conference coordinator: Ensure the smooth execution of conferences by liaising with contractors and suppliers, organising equipment, meeting stakeholder needs  and overseeing on-site activity throughout the event.
  • Destination marketing manager: Lead the development, implementation, and evaluation of marketing campaigns to drive bookings of experiences and events, including managing marketing channels, collaborating with designers to produce creative materials, and managing campaigns to promote packages to new and existing tourism partners.
  • Hotel or restaurant manager: Ensure the smooth and profitable running of business by overseeing daily operations including planning and supervising staff activities, and communicating effectively with employees, customers and suppliers.
  • Business development manager: Improve an organisation’s market position and financial growth by defining strategic goals, building customer relationships and identifying business opportunities.
  • Tourism development officer: Conceptualise and implement strategic plans  that help drive tourism; develop meaningful visitor experiences through engagement with community stakeholders; research and monitor trends and economic factors that affect tourism.
  • Attractions coordinator: Enhance the overall visitor experience by promoting teamwork and providing leadership. Conduct daily safety audits and assist your team to meet quality and quantity standards.;
  • Community development officer: Maximise the use of local facilities through the development of programs,  strong partnerships, and engagement with the community. Develop initiatives for local residents to improve wellbeing and enhance quality of life.

PSW Opportunity

Bachelor Degree or Masters by Coursework Degree - 2 years - 3 years (Adelaide)

Masters by Research - 3 years - 4 years (Adelaide)

PhD qualification - 4 years - 5 years (Adelaide)

Admission Requirement / Eligibility Criteria

The admission criteria have been grouped to assist you to easily find the information most relevant to your circumstances. However, you may fit into more than one and the university will consider applicants against each of the relevant criteria.

Certain conditions apply. For more information refer to Appendix 4 of the University's Selection and Entry policy.

Applicants are required to meet one of the following criteria with a competitive result, and demonstrate that they fulfil any prerequisite requirements and essential requirements for admission:

Recent secondary education

  • Meet any prerequisite requirements with a minimum grade of C- or equivalent
    AND
  • Qualify for the South Australian Certificate of Education (SACE), and achieved a competitive Selection Rank (ATAR), or
  • Complete secondary qualifications equivalent to SACE,
    or
  • Complete the International Baccalaureate Diploma with a minimum score of 24 points

Applicants who have not achieved the Selection Rank required for automatic selection may be selected for any remaining places based on the grades of their year 12 subjects.

OR
Higher education study

  • Complete or partly complete a recognised higher education program at a recognised higher education institution, or
  • Complete at least four Open Universities Australia (OUA) courses at undergraduate level or above
    OR

Vocational Education and Training (VET)

  • Complete an award from a registered training organisation at Diploma level or above
    OR

Work and life experience

  • Qualify for Special Entry, or
  • Complete a 12-month UniSA Foundation Studies program or equivalent, or
  • Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past.