Our quality teaching and experiences beyond the classroom will ensure you graduate career-ready.

Careers to consider:

• Advertising account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications.
• Advertising executive: supervising the production of advertising campaigns; developing plans to increase sales for clients; acting as a liaison between their agency and its clients.
• Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand.
• Copywriter: using creative writing to captivate readers or motivate them to take action; creating copy for advertising in various forms such as billboards, catalogues and on the web.
• Corporate communications adviser: building and maintaining brand; generating media coverage and message placement; public speaking; partner and relationship building; writing and editing.
• Digital marketer: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives.
• Market researcher: coordinating research projects; investigating market activity; analysing published data and statistics; evaluating past performance and assessing future trends; commissioning surveys. 
• Marketing and communications officer: working across any (or all) communications channels such as media and publications, social media and digital, internal communications or brand.
• Marketing assistant: supporting marketing managers and teams to drive advertising campaigns, create content and operationalise communications plans; assisting with promotional events and website updates; undertaking marketing administrative tasks.
• Media buyer: understanding audience demographics of various media; purchasing advertising airtime that aligns with the target market objectives of client or company marketing campaigns.
• Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales.
• Public relations officer: planning publicity strategies and campaigns; writing and producing press releases; managing enquiries from the public, press and related organisations; building and sustaining a positive brand image.
• Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content.
• Sponsorship officer: managing and procuring sponsors for events and brand awareness activity; developing strategies to leverage sponsorships; executing sponsorship marketing including communications, branding and event planning.

Bachelor Degree or Masters by Coursework Degree - 2 years - 3 years (Adelaide)

Masters by Research - 3 years - 4 years (Adelaide)

PhD qualification - 4 years - 5 years (Adelaide)

The admission criteria have been grouped to assist you to easily find the information most relevant to your circumstances. However, you may fit into more than one and the university will consider applicants against each of the relevant criteria.

Certain conditions apply. For more information refer to Appendix 4 of the University's Selection and Entry policy.

Applicants are required to meet one of the following criteria with a competitive result, and demonstrate that they fulfil any prerequisite requirements and essential requirements for admission:

Recent secondary education

• Meet any prerequisite requirements with a minimum grade of C- or equivalent
  AND
• Qualify for the South Australian Certificate of Education (SACE), and achieved a competitive Selection Rank (ATAR), or
• Complete secondary qualifications equivalent to SACE,
  or
• Complete the International Baccalaureate Diploma with a minimum score of 24 points

Applicants who have not achieved the Selection Rank required for automatic selection may be selected for any remaining places based on the grades of their year 12 subjects.

OR
Higher education study

• Complete or partly complete a recognised higher education program at a recognised higher education institution, or
• Complete at least four Open Universities Australia (OUA) courses at undergraduate level or above
  OR

Vocational Education and Training (VET)

• Complete an award from a registered training organisation at Diploma level or above
  OR

Work and life experience

• Qualify for Special Entry, or
• Complete a 12-month UniSA Foundation Studies program or equivalent, or
• Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past.