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Master of Science Digital Marketing Practice

The WIT MSc in Digital Marketing Practice is an innovative postgraduate programme that offers existing undergraduate students, graduates currently in the workplace and international students, the opportunity to advance their specialist knowledge and develop their competences in the growing domain of digital marketing. It combines the nurturing of the student’s technical and strategic digital marketing knowledge, with considerable practice-based orientation to provide rounded industry ready graduates.

Programme recognition
The programme has already garnered considerable recognition from the business community in the region, who recognise the need for skilled digital marketing graduates and have commented favourably on the creative and practice-led nature of the MSc. The programme is delivered using a combination of traditional classroom, digital laboratory and online teaching methodologies, while the Applied Business Project provides the student with the opportunity to engage in a live workplace digital marketing project.

Campus Information

Cork Road

Intakes

Jan
July
Sep

Application Processing Time in Days: 10

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

WIT’s award-winning Careers Development Centre is the main point of contact for:

Students and graduates, helping you explore your options, develop your employability skills and make successful job applications
Academic Staff, supporting you to equip your students with the skills they need to enhance their employability and succeed in their future careers
Employers interested in securing the recruitment of well educated, career orientated, informed graduates

The Careers Development Centre supports the Institute in providing opportunities for students and graduates to develop the skills and attributes required to manage their careers throughout their working lives.

PSW Opportunity

2 Years

Admission Requirement / Eligibility Criteria

Entry requirements for our Postgraduate courses require a degree in a related subject and at least a second class honors degree. Additional entry requirements may apply to particular courses

Minimum Standard for Postgraduate (taught and research) entry

Examining Body/Framework

Minimum standard

IELTS

6 IELTS

TOEFL – Computer Based Test

213

TOEFL – Internet Based Test

TOEFL – Paper Based Test

575

TIE

TOEIC

660

Trinity College London

Trinity GESE 9 or ISE II

Cambridge Exams

FCE (Grade B)

Cambridge Certificate of Proficiency in English

Grade C

Cambridge Certificate in Advanced English

Grade B
CEFR

Low C1

ETAPP

PTE (Academic)

QQI FET

Merit

Duolingo English Test

100

Oxford Test of English

125 (with a minimum of 100 in each component)

Language Cert

B2 Communicator (with a minimum average of 33)

Waterford Institute of Technology

Waterford , Munster ,Ireland