Master of Business (Marketing Stream)
The MBS (Marketing Stream) is the MBS one-year taught program aimed at preparing graduates for marketing and sales careers within organizations. Through our interactions with companies, WIT School of Business has identified a need to provide an innovative and practice-based marketing program that will prepare graduates for roles in marketing, branding, product development, sales, market research, and international sales practice. The course was developed in collaboration with key stakeholders such as the South East branch of the Marketing Institute of Ireland and partner companies from the region including Glanbia and Flahavans.
The course addresses a clear need for graduates skilled in the application of specialist marketing techniques. Graduates are equipped with the expertise to trade domestically and internationally, create and execute advertising campaigns, collect and analyse data relating to market opportunities, manage customer relationships, develop and execute digital marketing strategies, and participate in the viability testing and launch of new product concepts.
Graduates of the MBS (Marketing Stream) will possess a unique and valuable combination of an in-depth knowledge of marketing theory and of contemporary marketing practice, and an ability to apply this in a practice oriented environment. Modules such as Marketing Strategy, Business Seminars, Reputation Management, Business Simulation and Entrepreneurship and Innovation facilitate students in developing a keen critical awareness of core business concepts, as well as allowing them to specialise in developing skills in areas such as market research and development, branding , market strategy and international sales. Emphasis is placed on integrating key theoretical developments with an ability to critically analyse and apply this theory in real situations.
Campus Information
Cork Road
Intakes
- Jan
- July
- Sep
Application Processing Time in Days: 10
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
WIT’s award-winning Careers Development Centre is the main point of contact for:
- Students and graduates, helping you explore your options, develop your employability skills and make successful job applications
- Academic Staff, supporting you to equip your students with the skills they need to enhance their employability and succeed in their future careers
- Employers interested in securing the recruitment of well educated, career orientated, informed graduates
The Careers Development Centre supports the Institute in providing opportunities for students and graduates to develop the skills and attributes required to manage their careers throughout their working lives.
PSW Opportunity
2 Years
Admission Requirement / Eligibility Criteria
Entry requirements for our Postgraduate courses require a degree in a related subject and at least a second class honors degree. Additional entry requirements may apply to particular courses
Minimum Standard for Postgraduate (taught and research) entry
Examining Body/Framework
Minimum standard
IELTS
6 IELTS
TOEFL – Computer Based Test
213
TOEFL – Internet Based Test
80
TOEFL – Paper Based Test
575
TIE
C1
TOEIC
660
Trinity College London
Trinity GESE 9 or ISE II
Cambridge Exams
FCE (Grade B)
Cambridge Certificate of Proficiency in English
Grade C
Cambridge Certificate in Advanced English
Grade B
CEFR
Low C1
ETAPP
C1
PTE (Academic)
55
QQI FET
Merit
Duolingo English Test
100
Oxford Test of English
125 (with a minimum of 100 in each component)
Language Cert
B2 Communicator (with a minimum average of 33)
- Course Code: SE42S
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
-
Total Tuition Fee:
11500 EUR
Annual Cost of Living: 10500 EUR
Application Fee: 50 EUR
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