BA (Hons) in Digital Marketing and Business Management
Develop highly-relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning.
Choose this degree designed to develop your digital marketing knowledge and business skills. It’s a great way to start building your career as a professional marketer and manager.
We will teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively. And you’ll learn about business decision making, functions and challenges, making you a highly effective manager.
From viral videos to influencers promoting their favourite products, you've seen and shared the work of digital marketers. Learn how to use data to get a deep understanding of consumers, and create engaging marketing strategies across digital platforms. At the same time, you'll learn all the different business functions, and gain an appreciation of how closely business and marketing decisions intertwine. There is a huge demand for digital marketers and social media managers, so why not become a well-qualified digital marketing specialist with core business skills, and join them?
Using our outstanding industry links, you will learn how businesses really operate through expert guest speakers, projects tackling real life business problems, work placements, sales pitches and offsite visits. You’ll work on projects for organisations such as:
- Royal Bank of Scotland (RBS)
- British Telecom (BT)
- Heineken
- Michelin
Intakes
- Sep
Application Processing Time in Days: 30
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Career Guidance and Information Service
The Careers Service is here to support you with career decision making during your studies and after you graduate.
We provide a professional career guidance and information service for Abertay students and graduates to help them make informed career choices. We work closely with employers and academic schools to support you by developing your skills to maximise your employability.
The Careers Service can support your career planning in a number of ways, including:
Developing your employability skills
Identifying potential career options
Helping you to find work experience
Helping you to understand and demonstrate the skills needed to market yourself to employers
We do this through face to face individual support with our professional advisors and group workshops.
PSW Opportunity
2-year post-study work visa
Admission Requirement / Eligibility Criteria
Academic Requirements
Applicants will typically be required to pass the Indian Senior School (Year 12) exam at an average of 60%, to include any essential subject(s) at 65%.
Academic Requirements
Applicants will typically be required to achieve CCC at A-Level, to include any essential subject(s).
Academic Requirements
Applicants will typically be required to pass the International Baccalaureate (IB) Diploma with an overall score of 28 points, to include any essential subject(s) at S5 or H4.
English language: English B at S5 or H4 is accepted. For English A, no grade is specified. For alternative English language qualifications, please see below.
Academic Requirements
Applicants will typically require a High School GPA of 3.0, plus one of the following:
SAT (I) score of 1100
3 AP Tests at grades 333
3 SAT Subject Tests at 600
ACT Composite score of 25
A combination of AP/SAT II tests may be used, provided they are in different subjects.
English Language Requirements
All courses at Abertay University are taught in English. If your first language is not English, you will need to demonstrate that you meet our English language requirements. Accepted English language qualifications include:
IELTS - overall score of 6.0 with no band lower than 5.5
TOEFL - overall score of 78 (individual elements: L-17, R-18, S-20, W-17)
Cambridge FCE/CAE/CPE - overall score of 169 on Cambridge Grading Scale
International Baccalaureate - English B at S5 or H4, English A no specific grade required
European Baccalaureate - English Language 1 at grade 6 or English Language 2 at grade 7
- Course Code: N5N1
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 04 Year
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Total Tuition Fee:
56000 GBP
Annual Cost of Living: 9207 GBP
Application Fee: N/A
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