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BA (Hons) in Marketing and Business Management

Develop highly-relevant marketing knowledge and skills for the digital era, including social media marketing, brand management, market research and creative design using problem-based learning.

Choose a degree designed to develop your marketing knowledge and skills for the digital era. It’s a great way to start building your career as a professional marketer and manager.

We will teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively. And you’ll learn about business decision making, functions and challenges, making you a highly effective manager.

Using our outstanding industry links, you will learn how businesses really operate through expert guest speakers, projects tackling real life business problems, work placements, sales pitches and offsite visits. You’ll work on projects for organisations such as:

Royal Bank of Scotland (RBS)
British Telecom (BT)
Heineken
Michelin

Focussed squarely on employability, this degree gives you a thorough grounding in marketing and business for today’s ever changing world. Our marketing students graduate with a passion for innovation, teamwork, creative thinking and the ability to solve real-world business challenges. We prepare you for a great career, and a great future.

Intakes

Application Processing Time in Days: 30

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

Career Guidance and Information Service
The Careers Service is here to support you with career decision making during your studies and after you graduate.

We provide a professional career guidance and information service for Abertay students and graduates to help them make informed career choices. We work closely with employers and academic schools to support you by developing your skills to maximise your employability.

The Careers Service can support your career planning in a number of ways, including:

Developing your employability skills
Identifying potential career options
Helping you to find work experience
Helping you to understand and demonstrate the skills needed to market yourself to employers
We do this through face to face individual support with our professional advisors and group workshops.

PSW Opportunity

2-year post-study work visa

Admission Requirement / Eligibility Criteria

Academic Requirements
Applicants will typically be required to pass the Indian Senior School (Year 12) exam at an average of 60%, to include any essential subject(s) at 65%.

Academic Requirements
Applicants will typically be required to achieve CCC at A-Level, to include any essential subject(s).

Academic Requirements
Applicants will typically be required to pass the International Baccalaureate (IB) Diploma with an overall score of 28 points, to include any essential subject(s) at S5 or H4.

English language: English B at S5 or H4 is accepted. For English A, no grade is specified. For alternative English language qualifications, please see below.

Academic Requirements
Applicants will typically require a High School GPA of 3.0, plus one of the following:

SAT (I) score of 1100
3 AP Tests at grades 333
3 SAT Subject Tests at 600
ACT Composite score of 25
A combination of AP/SAT II tests may be used, provided they are in different subjects.

English Language Requirements
All courses at Abertay University are taught in English. If your first language is not English, you will need to demonstrate that you meet our English language requirements. Accepted English language qualifications include:

IELTS - overall score of 6.0 with no band lower than 5.5

TOEFL - overall score of 78 (individual elements: L-17, R-18, S-20, W-17)

Cambridge FCE/CAE/CPE - overall score of 169 on Cambridge Grading Scale

International Baccalaureate - English B at S5 or H4, English A no specific grade required

European Baccalaureate - English Language 1 at grade 6 or English Language 2 at grade 7

Abertay University

Dundee , Scotland ,United Kingdom