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Bachelor of Philosophy (Honours) Marketing

Equally practical and theoretical, this major incorporates the development and implementation of marketing plans and advertising campaigns, as well as conducting and interpreting market research.

You’ll explore areas such as consumer behaviour, promotion, advertising, market research, project and channel management and strategic marketing. Practical projects may include developing marketing plans, implementing advertising campaigns, or conducting marketing research and developing marketing strategies. This major involves comprehensive study with some of the best marketing academics and professionals in the country. It is taught through a combination of lectures, tutorials, workshops and other in-class activities. Combined with the Business School’s high-level industry partnerships, it balances theory, practice and future prospects for students looking for a career in marketing.

Campus Information

Perth (Crawley campus)

Situated on the Swan River in Crawley, UWA is one of Australia’s most picturesque campuses

Albany (Regional campus)

UWA has a regional campus in the south-coast town of Albany - a four-and-half-hour drive from Perth

Intakes

Feb
July

Application Processing Time in Days: 20

Application Process

More information Required

10 Days

possible interview call

10 Days

Conditional offer

20 Days

Visa process

20 Days

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

A major in Marketing leads to careers in areas such as marketing management, advertising, sales management, digital marketing, distribution control, product development and branding, new venture creation and marketing research or consulting. You can find employment in all industry sectors including not-for-profit, private and public organisations.

PSW Opportunity

3 Years of PSW (on A Bachelors and Masters course)

Admission Requirement / Eligibility Criteria

Below you’ll find a list of admission equivalencies for this course's Australian Tertiary Admissions Rank (ATAR).

Indonesian Secondary School Leaving Certificate (STTB SMA)
- 8
All India Senior School Certificate (CBSE)
- 12
Canadian Matriculation (except Quebec)
- 70
Chinese Gao Kao
- 525
Chinese Unified Examinations (UEC)
- 12
French Baccalauréat
- 12
GCE or Cambridge Advanced-level Examinations
- 8
German Abitur
- 3.3
Indian School Certificate (CISCE)
- 60
International Baccalaureate
- 27
Norwegian Vitnemål
- 4
Singapore-Cambridge A-Levels
- 8
South African National Senior Certificate
- 4.6
Swedish Slutbetyg
- 15
UWA Foundation Programme (UWAFP)
- 66
Western Australian Universities Foundation Program (WAUFP)
- 60
Monash University Foundation Year (MUFY)
- 270
Trinity College Foundation Program
- 75
Western Australian Certificate of Education (WACE) 2016 onwards
- 80
Korean College Scholastic Ability Test (CSAT)
- 320
U.S. College Board Advanced Placement Examinations
- 8
Hong Kong Diploma of Secondary Education
- 15

University of Western Australia

Perth , Western Australia ,Australia