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Postgraduate Diploma Digital Media and Communication

This course will provide you with the core professional skills required for a rewarding career in digital media management and production. This interdisciplinary offering, bringing together Stirling’s internationally recognised strengths in media, film, and communication studies, is distinctive from competitors in offering you the unique opportunity to develop analytical, creative, and production skills; underpinned by important sociocultural understanding of human behaviour and communication in the digital context, and the complex factors influencing people’s behaviours.

Intakes

Application Processing Time in Days: 7

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

Digital Media Manager
Leading multi-channel digital campaigns encompassing social media, websites and other media, and including: strategic campaign planning; leading and coordinating digital content development teams (creative development teams and marketing professionals etc.); and evaluation of campaign effectiveness via analysis of consumer/audience behaviour data.

Social Media Specialist
Managing social media accounts to maintain and build client brand reputation, including: leading social media campaigns; writing blogs, articles and posts to support campaigns; following and responding to targeted posts and discussions; and developing strategies to increase client audience figures (social media and website).

Digital Marketer
Evaluation and creation of business-driven marketing strategies. Strategic decision making and digital multi-channel promotional strategies; analysis of consumer behaviour, experimental factorial design of data-driven strategies and campaigns. Account handling and multi-team coordination.

Web Content Editor
Developing and managing client online multimedia content, including: writing, creating and managing digital content encompassing text, images, video and other media; working with content development teams (writers, graphic artists, and web designers etc.) to co-design content for campaigns; and soliciting audience feedback to develop engaging content.

Admission Requirement / Eligibility Criteria

India

Academic requirements
We welcome applications from applicants graduating with 50% from Tier 1 College/ University (namely University of Mumbai, University of Calcutta, University of Delhi) or graduating with 55% from a Tier 2 College/University.

Nepal

Academic requirements
The University welcomes applications from students holding a minimum of 70% in 4 year Bachelor's degree.

Sri Lanka

Academic requirements
Minimum of B or 3.0/4 or Lower Second in Bachelor's Special or Professional degree

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University of Stirling