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Postgraduate Diploma Strategic Public Relations and Communication Management

Our Strategic Public Relations and Communication Management course gives you the chance to design, implement and evaluate public relations campaigns, helping you to develop the practical and analytical skills you'll need for a successful career in communications and PR.

You'll develop a critical appreciation of the role of public relations in society, as well as key analytical and professional skills. You’ll also gain a solid understanding of the theory behind PR, and have many opportunities to put this theory into practice.

By the end of your studies, you’ll have the necessary skills to work at managerial level in PR. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations strategies.

We’re continually updating this well-established course in line with new advances, including how communication campaigns may successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice. The course is recognised by the Chartered Institute of Public Relations.

Intakes

Application Processing Time in Days: 7

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

Our Masters in Strategic Communication and Public Relations is for those who want managerial careers in PR, organisational communication, corporate communications, strategic communication or related areas.

Graduates of our Masters degree have successfully established careers in the PR field, working for a wide range of organisations spanning public, private and voluntary sectors all around the world.

Our graduates typically occupy positions such as:

Communications Officer/Manager
Public Relations Officer/Manager
Media Officer
Social Media Officer/Manager
Internal Communications Officer/Manager
Corporate Affairs Officer/Manager

Organisations our graduates work for include:

Pfizer
Nike
UK Government
Office Depot
Police Scotland
The National Museum of Wales

Others have stayed in academia, going on to gain PhDs and then work as lecturers, teaching and researching in universities.

Admission Requirement / Eligibility Criteria

India

Academic requirements
We welcome applications from applicants graduating with 50% from Tier 1 College/ University (namely University of Mumbai, University of Calcutta, University of Delhi) or graduating with 55% from a Tier 2 College/University.

Nepal

Academic requirements
The University welcomes applications from students holding a minimum of 70% in 4 year Bachelor's degree.

Sri Lanka

Academic requirements
Minimum of B or 3.0/4 or Lower Second in Bachelor's Special or Professional degree

For More Information Please Connect Our PSA Counselor

University of Stirling