Graduate Certificate in Strategic Public Relations
This degree will provide you with an understanding of public relations theory and practice at a time when new styles of management and the democratisation of workplaces demand higher proficiency in communication skills from practitioner.
You'll gain the critical and strategic thinking required to engage stakeholders in priority initiatives in a complex media environment where the boundaries between information, entertainment, image and politics are increasingly blurred. Drawing on disciplines such as organisational communication, social theory and political studies, the course reveals the role of public relations in shaping identities, dispersing power, and creating knowledge. You will graduate equipped to apply your creativity in practical ways, and be confident of making your mark in this dynamic and exciting profession.
Why study with us?
Throughout your studies you will explore the various functions of public relations including media relations, relationship building, issues management, boundary spanning, stakeholder liaison, crisis communication and the integration of communications functions while developing essential skills in thinking, writing, speaking and working in teams.
Learning how communication in organisational settings affects the strategic decisions of all types of organisations, you will gain an understanding of the potential impact your practice can have on strategy execution, and the role you can play in contributing to a just society and profitable corporations.
The course covers corporate government, media, investor, community, political and environmental relations.
Campus Information
Camperdown/Darlington
Our biggest campus is 72 hectares of state-of-the-art teaching and learning technology, including six libraries, art galleries, historical museums, perfectly manicured lawns, and the following faculties and schools:
Intakes
- Feb
- Aug Deadline: Aug
Application Processing Time in Days: 30
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Our Careers and Employability Office, dedicated to business students, offers a range of opportunities to explore your career options, plan your career, develop your skills, and network with recruiters and employers.
Our Careers and Employability Office offers a specialised career service to students across all of our degree programs. We are committed to helping you achieve your career aspirations and equipping you with the skills to thrive in your career.
Our career services will help you:
plan your career
develop your career decision making skills
tailor your resume and job applications
engage in experiential recruitment activities such as mock interviews and assessment centres
connect with top graduate recruiters and corporate partners through our programs.
We also offer the award-winning free Job Smart program, which enables international students to gain the skills and professional experience to gain employment when they graduate.
Business School students who engage early with career exploration, professional skill development and industry connections are best equipped to make their mark in today's complex and changing professional world.
Getting career ready with the Careers and Employability Office
Students explain how the Careers and Employability Office can help you get career ready throughout your studies.
Start planning your career now
We recommend that you begin your career-planning journey before you enrol and start your degree. Visit the below resources to discover your career options and help you choose the right subjects.
Graduate Careers Australia provide detailed careers information and profiles across most areas including accounting, consultancy, government, human resources, IT, marketing, and international relations.
MyFuture assists school leavers with exploring career opportunities and different industries. Visit MyFuture to help you narrow down which majors you wish to study at the Business School.
Visit the Careers and Employabilty Office once you enrol. We’re located in the Careers and Student Experience Lounge, Basement Level, Abercrombie Building.
Career Pathways
Our graduates have taken up positions as public relations advisers, media and communications officers, public affairs consultants, investment communications managers and social marketing coordinators.
Future study options
Continue onto the Master of Strategic Public Relations.
PSW Opportunity
NA
Admission Requirement / Eligibility Criteria
Admission to candidature for the Graduate Certificate in Strategic Public Relations requires:
a bachelor's degree from the University of Sydney or an equivalent qualification; or
equivalent professional experience of no less than three years in a relevant field such as journalism, public relations, media relations or media research.
You can progress from the Graduate Certificate to a Graduate Diploma or Masters, or from a Graduate Diploma to Masters in the same subject area, after successful completion of the shorter course.
TOEFL - IBT score - A minimum result of 96 overall including a minimum result of 23 in Reading, Listening and Speaking and 25 in Writing
IELTS score - A minimum result of 7.0 overall and a minimum result of 7.0 in each band
TOEFL - PBT score - A minimum result of 592 overall including a minimum result of 4.5 in Writing
Pearsons Test of English - A minimum result of 68 overall and a minimum result of 54 in each band
- Course Code: 053430F
- Course Type: Full Time
- Course Level: Post Graduate Diploma or Certificate
- Duration: 06 Month
-
Total Tuition Fee:
41500 AUD
Annual Cost of Living: 24505 AUD
Application Fee: 150 AUD
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