• Toll free: 1800 258 5772

University of South Australia (UNISA)

Adelaide , South Australia ,Australia

Bachelor of Business (Marketing)

Degree overview

  • UniSA Business is in the top one per cent worldwide and has been awarded an overall five stars for excellence in the QS Stars Ratings 2023.
  • UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
  • Study at a university known as the global leader in Brand Management research.
  • Explore the fascinating world of consumer psychology and the scientific laws of brand growth.
  • Learn from the same experts who advise global brands like like Colgate-Palmolive, Mondelez International and Nestlé.
  • Apply for a Vacation Research Scholarship with the Ehrenberg-Bass Institute and become involved in world-class research.
  • Gain real-world experience as part of your studies through an internship, student exchange or mentorship opportunity.
  • Connect with our in-house Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts.
  • Add a 1-year master’s degree to your studies with our Fast-track to Masters package, and complete an undergraduate and postgraduate degree in just four years.
  • Develop career-ready skills employers are looking for once you graduate with enterprise skills embedded in all business courses within this program.
  • Study a curriculum informed by above world-class research in Marketing.
  • Study at a university ranked Top 15 in Australia for Business and Management.
  • Study a degree accredited by the Australian Marketing Institute (AMI).

Campus Information

Adelaide- City West

On the edge of Adelaide’s central business district, City West houses studies in business, law, art, architecture, design, Indigenous cultures and Australian society.

Intakes

  • Feb
  • July

Application Processing Time in Days: 14

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

Careers to consider:

  • Account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications.
  • Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand.
  • Business development manager: sales planning; account management; relationship building; developing business plans; marketing initiatives.
  • Fundraising and development officer: organising events and campaigns to raise money and donations; raising awareness using marketing tools and platforms; coordinating and managing relationships with trusts, philanthropic foundations and donors.
  • International marketer: using an understanding of global market trends to maximise market share and profits; developing products to meet international demands; establishing competitive and profitable pricing strategies.
  • Market researcher: coordinating research projects; investigating market activity; analysing published data and statistics; evaluating past performance and assessing future trends; commissioning surveys.
  • Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns; tracking and evaluating performance data; coordinating events; copywriting for a number of promotional channels.
  • Marketing insights analyst: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data.
  • Sales and marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets.
  • Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales.

PSW Opportunity

Bachelor Degree or Masters by Coursework Degree - 2 years - 3 years (Adelaide)

Masters by Research - 3 years - 4 years (Adelaide)

PhD qualification - 4 years - 5 years (Adelaide)

Admission Requirement / Eligibility Criteria

The admission criteria have been grouped to assist you to easily find the information most relevant to your circumstances. However, you may fit into more than one and the university will consider applicants against each of the relevant criteria.

Certain conditions apply. For more information refer to Appendix 4 of the University's Selection and Entry policy.

Applicants are required to meet one of the following criteria with a competitive result, and demonstrate that they fulfil any prerequisite requirements and essential requirements for admission:

Recent secondary education

  • Meet any prerequisite requirements with a minimum grade of C- or equivalent
    AND
  • Qualify for the South Australian Certificate of Education (SACE), and achieved a competitive Selection Rank (ATAR), or
  • Complete secondary qualifications equivalent to SACE,
    or
  • Complete the International Baccalaureate Diploma with a minimum score of 24 points

Applicants who have not achieved the Selection Rank required for automatic selection may be selected for any remaining places based on the grades of their year 12 subjects.

OR
Higher education study

  • Complete or partly complete a recognised higher education program at a recognised higher education institution, or
  • Complete at least four Open Universities Australia (OUA) courses at undergraduate level or above
    OR

Vocational Education and Training (VET)

  • Complete an award from a registered training organisation at Diploma level or above
    OR

Work and life experience

  • Qualify for Special Entry, or
  • Complete a 12-month UniSA Foundation Studies program or equivalent, or
  • Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past.