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Master of Strategic Public Relations

The Master of Strategic Public Relations covers corporate, government, media, investor, community, political and environmental relations. You will develop an understanding of public relations theory and practice at a time when new styles of management and new technologies demand higher proficiency in communication skills from practitioners.

Gain the critical, creative and strategic thinking required to design, implement and evaluate public relations campaigns for a range of contexts and stakeholders. You will also learn to use the latest software and digital techniques.

Explore the various functions of public relations including media relations, relationship building, issues management, boundary spanning, stakeholder liaison, crisis communication, lobbying, public affairs, and the integration of communications functions while developing essential skills in thinking, writing, speaking and working in teams.

Understand the role of public relations in shaping identities and brands, negotiating power relations and creating knowledge.

Why study with us?
You will graduate equipped to apply your creativity in practical ways, confident of making your mark in this dynamic and exciting profession.

Learn how communication in organisational settings affects strategic decisions. Gain an understanding of the impact your practice can have on strategy execution and how you can contribute to profitable corporations within a social justice framework.

Commonwealth Supported Places

Commonwealth Supported Places (CSP) are available for postgraduate study for eligible domestic students. This means that your course fees are subsidised by the Australian Government and you pay a student contribution amount (SCA). CSPs are limited in number and are allocated based on academic merit.

Campus Information

Camperdown/Darlington

Our biggest campus is 72 hectares of state-of-the-art teaching and learning technology, including six libraries, art galleries, historical museums, perfectly manicured lawns, and the following faculties and schools:

Intakes

Feb
July

Application Processing Time in Days: 30

Application Process

COE Process

5 Days

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

Our Careers and Employability Office, dedicated to business students, offers a range of opportunities to explore your career options, plan your career, develop your skills, and network with recruiters and employers.

Our Careers and Employability Office offers a specialised career service to students across all of our degree programs. We are committed to helping you achieve your career aspirations and equipping you with the skills to thrive in your career.

Our career services will help you:

plan your career
develop your career decision making skills
tailor your resume and job applications
engage in experiential recruitment activities such as mock interviews and assessment centres
connect with top graduate recruiters and corporate partners through our programs.

We also offer the award-winning free Job Smart program, which enables international students to gain the skills and professional experience to gain employment when they graduate.

Business School students who engage early with career exploration, professional skill development and industry connections are best equipped to make their mark in today's complex and changing professional world.

Getting career ready with the Careers and Employability Office
Students explain how the Careers and Employability Office can help you get career ready throughout your studies.

Start planning your career now
We recommend that you begin your career-planning journey before you enrol and start your degree. Visit the below resources to discover your career options and help you choose the right subjects.

Graduate Careers Australia provide detailed careers information and profiles across most areas including accounting, consultancy, government, human resources, IT, marketing, and international relations.
MyFuture assists school leavers with exploring career opportunities and different industries. Visit MyFuture to help you narrow down which majors you wish to study at the Business School.
Visit the Careers and Employabilty Office once you enrol. We’re located in the Careers and Student Experience Lounge, Basement Level, Abercrombie Building.

Career Pathways
Our graduates have taken up positions as public relations advisers, media and communications officers, public affairs consultants, investment communications managers and social marketing coordinators.

PSW Opportunity

Admission Requirement / Eligibility Criteria

Entry in the 1 year or 1.5 year degree program is determined by the Recognition of Prior Learning (RPL) criteria below:

Admission to candidature for the Master of Strategic Public Relations (1.5 years full-time) requires:

a bachelor's degree with a minimum credit (65%) average calculated over the whole degree, from the University of Sydney, or an equivalent qualification.
Admission to candidature for the Master of Strategic Public Relations (1 year full-time) requires:

completion of the embedded Graduate Certificate or Graduate Diploma in Strategic Public Relations with a minimum credit (65%) average, or an equivalent qualification; or
an Honours degree in a relevant discipline; or
relevant professional work experience and a bachelor's degree with a minimum credit (65%) average or an equivalent qualification.
If you do not meet the requirements listed above for direct entry to the Master’s degree, you may be able to enter via a Graduate Certificate or Graduate Diploma in the same subject area and upgrade to the Master’s after successful completion of the shorter course.

TOEFL - IBT score - A minimum result of 96 overall including a minimum result of 23 in Reading, Listening and Speaking and 25 in Writing

IELTS score - A minimum result of 7.0 overall and a minimum result of 7.0 in each band

TOEFL - PBT score - A minimum result of 592 overall including a minimum result of 4.5 in Writing

Pearsons Test of English - A minimum result of 68 overall and a minimum result of 54 in each band

The University of Sydney (UniSyd)

Camperdown , New South Wales ,Australia