Marketing BA Honours

Overview
Why study marketing with us
Effective marketing is essential to every successful organisation – and our BA Marketing is the ultimate stepping-stone to an exciting career across a range of disciplines. You’ll follow in the footsteps of graduates who have pursued careers in all areas of marketing, including marketing research, product development, brand management, integrated marketing communications, and retailing at companies including Bardingtons, Prem International School, IKEA, a number of local authorities, and the NHS.

As part of our Business School, you’ll develop your critical thinking, and gain the tools and knowledge needed to successfully navigate the professional marketing field.

You’ll also have the flexibility to tailor your marketing degree with a range of optional modules – from brand management and consumer behaviour, to market insight and digital marketing – that will complement your personal interests and career goals. You'll work on a consultancy project with a brief set by industry professionals and develop practical solutions in response.

Build your hands-on experience and develop your business skills
You’ll get plenty of support throughout your studies – and our specialist librarians are also on hand to give you any additional support you need to excel in your marketing degree.

You’ll also have the opportunity to gain invaluable hands-on experience and employability skills with two work experience options. You can integrate a work placement into your studies with a 36-week sandwich placement as part of a 4-year degree, or two 18-week summer placements as part of a 3-year degree.

Get the support you need to succeed
When it comes to support, you’ll be matched with a Personal Tutor to get the backing you need. You’ll also get support from our Student Learning and Graduate Academic Assistants who have personal experience in your subject.

Our BA Marketing is one of the marketing courses recognised by the Chartered Institute of Marketing (CIM), and if you receive a 2:2 (or higher) at graduation, you’ll be able to apply for the CIM Professional Diploma in Marketing (Level 6) without the standard requirement of gaining a CIM Certificate in Marketing.

CIM qualifications are highly sought after by employers, which means you’ll be receiving the best opportunities for a successful marketing career.

Study Mode:- 4 years full-time with placement