Strategic Advertising and Marketing Communications, MA
Study a Master’s in Strategic Advertising and Marketing Communications for the skills to pursue senior career roles in advertising, communications and public relations agencies.
We were the first UK university to offer a specialist degree in marketing communications and we've never stopped developing. This MA in Strategic Advertising and Marketing Communications enables graduates and professionally qualified managers to expand their knowledge of marketing communications.
Students interested in a career in public relations also have the option to gain a public relations endorsement of their degree title.
The course will develop your understanding of communications planning, consumer decision-making, and traditional and new media. You'll study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. This degree prepares you to meet the challenges of a changing marketplace, so you emerge ready to enter a range of marketing and communication and public relations roles.
Campus Information
Greenwich Campus
Greenwich Campus sits on a World Heritage Site and is located in the heart of Greenwich, south-east London. The neighbourhood has a lively atmosphere but is away from the hustle and bustle of the city, making it the ideal place to study.
Intakes
- Sep
Application Processing Time in Days: 30
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
What sort of careers do graduates pursue?
Graduates of this degree are currently working as communications consultants and and managers for communications agencies and companies such as PricewaterhouseCoopers (PwC), Co-op Group, MobiSystems Inc, NBC Universal Media, as well as various private companies, non-profits and government organisations around the world.
Do you provide employability services?
Our course team will support you through your journey to becoming an effective marketer and communicator. We have developed strong relations with companies in the financial centres in London and Europe, including in the City, Canary Wharf, and Fenchurch Street.
This offers you a unique opportunity to explore career development networking, mentoring and internship opportunities with a diverse range of organisations, making it a perfect location to develop your career.
Our Business School Employability team is committed to supporting your journey towards a rewarding graduate destination. We provide a professional service to empower you to achieve your potential and offer support for two years after graduation. Services include:
- CV, cover letter, and application tips
- Interviews support
- Careers fairs
- Mentoring.
PSW Opportunity
2 Years PSW is applicable after the course completing (Bachelors level or Master)
Admission Requirement / Eligibility Criteria
For entry to our Master's programs, you will need to have met the following:
- Four-year bachelor degree with a minimum of 55% in Final Year (However, if graduating from one of the top universities: Pune, Kolkata, Delhi, Mumbai, Osmania, and JNTU a minimum of 50% in the final year is required)
- 70% in English in Standard XII or English language requirements
- Note: More specialized courses require four year bachelor degree with a minimum of 65% in final year.(However, if graduating from one of the top universities :Pune, Kolkata, Delhi, Mumbai, Osmania and JNTU a minimum of 60% in final year is required)
For More Information Please Connect to Our PSA Counselor
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
-
Total Tuition Fee:
15500 GBP
Annual Cost of Living: 12006 GBP
Application Fee: N/A
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