Bachelor of Business (Honours) Digital Marketing

The digital economy is booming and with more and more brands putting a focus on digital marketing, demand for suitably qualified candidates is increasing rapidly. As a result, digital marketing is one of the few sectors where demand for graduates is exceeding supply. In fact, the digital skills gap is so great, the European Commission has estimated that there are 900,000 unfilled digital jobs across Europe. It is clear that a qualification in digital marketing will go a long way towards future-proofing your career and increasing your job security.

Digital marketing is what we call a ‘broad church’ discipline which means it caters for a wide variety of interests and abilities. Among the most in-demand digital marketing skills currently are digital advertising, content and digital asset creation, content strategy and social media marketing. This is great news for creative types! For those who veer more towards the analytical end of the spectrum, hard skills, including advanced data analytics, never go out of fashion.

Students undertaking this four-year honours degree programme learn about digital theory and cyber psychology while also getting hands-on practical experience from academics with relevant industry experience. This is crucial to your constant development and upskilling because digital marketing is an ever evolving, fast-moving field.

Our much sought-after graduates have found employment in digital marketing agencies and SMEs across Ireland. If you have an interest in business, marketing and both the creative and scientific aspects of digital, then this course is ideal for you.

What will I experience?
During this degree, you will:

Develop creative content, apply SEO and explore cyberpsychology and its ability to alter human behaviours within the context of real life digital marketing campaigns;
Experience an internationalised campus which brings a global focus to your learning experience;
Benefit from lecturers’ wealth of industry experience and the faculty’s extensive links with industry, commerce and the public sector;
Have the option to undertake a semester or a year abroad at one of our many partner universities.