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Bachelor of Business (Honours) Digital Marketing

AIT’s Faculty of Business and Hospitality is one of the most internationalised on campus, with large numbers of European and Asian students undertaking degree programmes. This brings a global focus to your learning experience. Add to this lecturers’ broad industry experience and the faculty’s extensive links with industry, commerce and the public sector, which influence and enrich all programmes.

Digital marketing is a broad term that refers to various promotional techniques deployed to reach customers via digital technologies. Digital marketing is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the internet as a core promotional medium, in addition to mobile and traditional television and radio. One of the fastest growing arms of digital media is that of social media and its growing social networks.

A recent report has identified digital marketing as one of the few industries that has more jobs than qualified candidates. Following on from this the European Commission has predicted that there are 900,000 unfilled digital jobs across Europe.

This add-on honours degree will give you the competencies required for a successful digital marketing career. You will gain experience in implementing a marketing communications strategy for a business, as well as how to scheme, develop and monitor a content marketing campaign. You will plan, implement, measure and report on website analytics and PPC (paid per click) campaigns.

Intakes

Application Processing Time in Days: 20

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

The Careers Office is focused on helping you reach your full potential through personal development, academic progression and preparing for your next steps once you graduate. While you are at AIT, we encourage you to make the most of your time and embrace all aspects of college life.

The Careers office offers the following:

Career advice and coaching
Help with compiling CVs and cover letters
Interview techniques and ‘mock’ interviews
Advice for students thinking of leaving their course
Employer recruitment programmes
Career Bootcamp series and Annual Careers & Further Study Fair
Job opportunities
Employer presentations and interviews
Postgraduate and further study opportunities
Scholarships and Internships
Summer work
Travelling and working abroad

Admission Requirement / Eligibility Criteria

Application Procedures for Non-EU Students

Students applying for entry to undergraduate or postgraduate programmes should supply the following information directly to the International Office, Technological University of the Shannon: Midlands Midwest on or before 1 May for programmes commencing in September:

Completed TUS application form;
Detailed curriculum vitae;
Certified transcripts of examination results and English language translations of qualifications not issued in English
Evidence of ability to follow classes in the English language (which must satisfy Institute entry requirements for the following programmes)
Foundation level programme: Certificate in English for Academic Studies: Minimum IELTS 4.5 or equivalent.

Pre-sessional Summer programme in English June to August: Minimum IELTS 5.0 or equivalent.

Undergraduate programmes: Minimum IELTS 5.5 with no Band less than 5.0.

Postgraduate programmes: Minimum IELTS 6.0 with no Band less than 5.5 *

*note some postgraduate programmes require minimum IELTS 6.5.

Athlone Institute of Technology (AIT)