Bachelor of Business in Business

Why take this course?
This programme will furnish you with the business skills and knowledge required to have a successful career in industry, commerce or the public sector. You will gain a deep understanding of the functional areas of business and the factors that influence success. By graduation, you will be proficient at problem solving in a business context. You will also learn the importance of getting buy-in from key stakeholders, including staff, from a public relations standpoint. During the degree programme, students generally experience a marked improvement in their communication and interpersonal skills.

Our Bachelor of Business programme is extremely flexible and affords students the ability to tailor the course making it as generalised or specialised as desired. This is achieved through the wide variety of elective modules on offer. Areas that students often choose to specialise in include: marketing, finance, IT or management though to a general pathway covering the wide range of business subjects is also on offer. No matter what route you choose, students will acquire a comprehensive understanding of the modern business world.

If you have an interest in business and the complex interplay between people, organisations and their environment, then this course is for you. If you choose to undertake this degree, you will also have an opportunity to study abroad for a semester or a full year with one of our prestigious partner universities.

What will I experience?
With an international and diverse student body, our faculty of Business and Hospitality will globalise your learning experience. This coupled with your lecturers’ vast industry experience and the faculty’s extensive links with industry, commerce and the public sector, will influence and enrich your academic experience here at AIT.

Over the course of your three years, you will have the opportunity to study the major disciplines in business: accounting, finance, economics, management, marketing and human resources management. You will also have access to state-of-the-art IT facilities and upgraded study areas.

We will encourage and assist you in developing the analytical, critical and creative skills needed to succeed in today’s business world. You will be exposed to a variety of teaching methods, including: lectures, tutorials, project work, case studies, presentations and practical workshops all supported by Moodle, our virtual learning environment system (VLE).

What opportunities might it lead to?
This three-year degree programme will prepare you for a successful business career. Areas you can specialise in include: accounting, banking, insurance, marketing, management, administration, retail services and computing.

Our sought-after graduates have gone on to pursue a wide variety of careers in companies ranging from small indigenous Irish companies to large multi-national corporations. Our award-winning careers team will be on hand to prepare you for the world after graduation. Students can avail of CV building workshops, as well as general career advice. Our team will even go as far as offering to arrange job interviews with prospective employers.

Additional Information
Students undertaking this programme have the opportunity to study abroad at one of AIT’s overseas partner universities. AIT has business links with the Karel de Grote University College, Belgium and Université de Rennes, France.

Assessment Information
Course modules are assessed individually with methods of assessment varying according to the nature of the subject. Assessment should generally reflect the student-centred nature of course delivery and may include some or all of the following: • Problem solving, • Project work, • Presentations, • Assignments, Quizzes, • Group work, • Research, • Essays, • Examinations.