Bachelor of Business (Honours) Sport Management (with international placement)

Why take this course?

• On this course, you take a compulsory 2-month work placement at the end of your second year. This placement can be taken in Ireland or abroad. You then take a second placement in your third year, which must be taken overseas and is six months in length. Placements are usually paid and there are opportunities to work in many different types of sporting organisations – from the community to retail to sports development to coaching. We assist you to find a placement that matches your interests.
• The expertise of the lecturers in AIT involved in designing and delivering the course is extensive – all staff teaching on the course have excellent industry and academic backgrounds. Many teaching staff in the department are qualified up to a master’s degree and doctoral level;
• The excellent teacher-student ratios provide learners with unrivalled access to lecturer expertise;
• The B.B. (Hons) Sport Management (with international placement) includes a mixture of classroom and practical classes. These are taught in our state-of-the-art facilities.
• Over the past 10 years, AIT has developed into one of the premier sports facilities in the midlands. The Institute currently has both indoor and outdoor IAAF approved running tracks, a FIFA standard Astro-turf pitch, two GAA pitches, a multipurpose sports hall and a state of the art fitness centre.
• AIT has offered a sports scholarship programme for over 10 years. This is administered by AIT’s sports department and enquires should be made directly to them at

What will I experience?
Subjects taught on the B.B. (Hons) Sport Management (with international placement) are diverse and typical topics covered include (among others):

• Year 1: Sport Administration, Sport Studies, Accounting, Business Management, Wet Facility Management, Sports Coaching, Anatomy and Physiology

• Year 2: Work Placement (can be local or overseas), IT, Accounting, Marketing, Facility Management, Exercise and Fitness, Lifestyle Development;

• Year 3: Work Placement (must be overseas) Human Resource Management, Accounting, Sports Development, Sport Tourism Studies

• Year 4: Strategic, Marketing and Financial Management, Dissertation, Event Management, Management of Sport and Physical Activities. Students are awarded a B.B. (Hons) Sport Management (with international placement) degree at the end of Year 4. At this stage, students can progress if they wish to a further one year of study, where they will receive an MBS.

What opportunities might it lead to?
Employment opportunities exist in areas such as sport and recreation development/administration, sports coaching, health and fitness promotion, tourism and general business. Graduates of this course may progress to master’s degrees in business, health promotion, sports development. Graduates from the Department of Hospitality, Tourism and Leisure are employed in many nationally and world-renowned organisations, including:

• Leisure centre, fitness and gym management;
• Tourism, leisure and outdoor activity employment;
• Charity, non-governmental organisations and education sector;
• Sport event, stadium and retail management;
• Sports development roles for organisations like the GAA.