Intercultural Business Communication and Marketing MA

Why choose this course
To work in an international marketing context, you need to understand your audience and how to reach it. Our Intercultural Business Communication and Marketing MA course combines the research and teaching strengths of our School of Literature and Languages with the expertise of Surrey Business School, offering an exciting fusion of skills and experience that could accelerate your career.

Over the years, our intercultural and professional communication courses have successfully trained graduates who have gone on to fruitful careers in a variety of international organizations, particularly in advertising, international management, human resources, media, and public relations. Other possible career paths include intercultural coaching and consultancy, and market analysis and strategy development.

What you will study
This course develops an understanding of effective marketing processes and how language can be used for effective business communication in an international context. The course will enable you to develop an international and intercultural point of view and prepare you for a thriving career in linguistically and culturally-diverse marketing and business environments.

As part of your studies, you will complete a project evaluating the business, communication or marketing aspects of a company of your choice, enabling you to apply your knowledge and skills in a new context.