Bachelor of Business Digital Marketing

Why take this course?
Digital is transforming how we communicate with each other. Digital marketing has also become the most common strategic marketing tool for business today and we have designed a course that creates talented digital marketing professionals to work in this exciting and dynamic field.

If you have an interest in business, marketing and both the creative and scientific aspects of digital, then this course is ideal for you.

Our much sought after graduates have found employment in digital marketing agencies and SMEs in the midlands and beyond.

What will I experience?
On this degree, you can:

• Develop creative content, apply SEO and explore cyberpsychology & its ability to alter human behaviours within the context of real life company’s digital marketing campaigns.
• Experience an internationalised campus with large numbers of European and Asian students undertaking degree programmes who bring a global focus to your learning experience.
• Enjoy lecturers’ extensive industry experience and the faculty’s extensive links with industry, commerce and the public sector.
• Undertake a semester or a year of your degree at one of AIT’s overseas partner universities. For example, AIT has business links with the Aix Marseille Université, Aix-en-Provence and the University of Graz, Austria.

What opportunities might it lead to?
Ireland’s digital economy is expected to be worth €21.1 billion by 2020, creating 150,000 jobs. Graduates will develop a wide set of skills that would qualify them to work in junior positions in small/medium size enterprises and in digital marketing agencies. These jobs include:

• Digital marketing executive
• Online marketing executive
• Social content manager
• Search marketing consultant
• Digital analtyics manager
• Digital project manager
• Front end development lead
• Digital media senior
• Digital marketing account executive
• PPC account executive
• Brand manager

Additional Information
Students who complete this programme will have the opportunity to avail of Google Certification in the area of Google Analytics.

Assessment Information
We provide students with a set of transferable skills with a strong focus on practical skills , problem solving and case study work. We place a lot of emphasis on student support and so we aim to provide a learning environment that is both stimulating and academically challenging, whilst also supporting your learning. You will encounter a range of teaching methods from:

• Lectures
• Practical classes
• Projects and case studies
• Group work
• Guest lectures
• Examinations
• Essays
• Portfolio work
• Integrated assessments