Strategic Marketing MSc

Why choose this course
Creative, client-facing, analytical, practical or more: whatever marketing specialism you aspire to, our MSc Strategic Marketing can help you get there.

This course has a strategic, digital and analytical focus, combining subject-specific marketing knowledge and digital marketing skills with hands-on, practical marketing experience.

This course is distinctive in its focus on digital marketing and social media, which will give you an advanced understanding of contemporary marketing principles. Understanding digital is vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to be an asset for future employers.

We are ranked in the top 10 for business and economics in the United Kingdom by the Times Higher Education World University Rankings 2020.

What you will study
At Surrey Business School, we emphasise innovation and leadership, and provide an in-depth and hands-on approach to teaching. We’ll bring out your creativity and problem-solving abilities and develop your skills as a successful, contemporary marketer. 

We’ll teach you the ‘ins’ and ‘outs’ of marketing strategies, processes and techniques. You’ll also learn about communication and customer-facing functions.

You’ll study a range of core concepts from other management disciplines including innovation management. You can tailor our course to suit your career aspirations by choosing from a variety of interesting modules, covering global strategy, marketing analytics and more. You’ll also have the chance to complete a dissertation module as a final project.