International Marketing MSc

Why choose this course
Our course provides an excellent stepping stone into an exciting career. You’ll benefit from Surrey Business School’s long and continuing tradition of research and teaching in both marketing and retail.

Run by the Department of Marketing and Retail Management, this course will stretch your intellect through its combination of an analytical approach and a global focus.

This course will also encourage you to be entrepreneurial and innovative, providing you with valuable opportunities to engage with real business problems throughout your studies.

We are ranked in the top 10 for business and economics in the United Kingdom by the Times Higher Education World University Rankings 2020.

What you will study
The differences between nations and cultures have always posed exciting marketing challenges. Providing you with a comprehensive insider’s look at core theories, concepts and more, this course will inspire and mold you into a graduate ready to help tackle these challenges. We’ll make sure that you’re well-equipped to navigate and understand the unique responsibilities that marketing professionals face in our ever-changing, globalized world.

Studying this course will help you become familiar with the strategies and tactics used in international marketing and the implications these can have. We will also build your understanding of marketing management for multinational and global organizations