Events and Experience Management BA (Hons)

Looking at the global events industry, marketing and management principles, this course teaches you how to plan, develop and market events to a range of audiences. Through a dynamic programme of academic study, real life scenarios and professional skills development you will gain essential knowledge in the theory and application of these techniques. 
Event Management requires many different skills and you will cover a wide range of approaches to the subject. From the initial planning to on-the-day delivery, you'll build the theoretical knowledge and practical skills needed to deliver successful events. You will learn to manage different types of events, how to design events, how to manage people, how to promote your event through marketing expertise, and how to build your own events business. We’ll also investigate how events can contribute to the growth and regeneration of their host regions and consider the responsibilities businesses have to the wider community.

Program Available At (Campus) - York campus