Marketing BA (Hons)

This degree will give you the opportunity to develop managerial skills and perspectives and gain valuable experience in management and marketing situations. A key focus of the programme combines academic theory with real world scenarios in a range of marketing contexts through the extensive use of case study material and project work.

You will engage with marketing as a discipline and as a practical business process, with academic underpinning.
There are a number of exciting and creative opportunities linked to the discipline of marketing. In the past few years, our graduates have begun working in roles in social media agencies, marketing agencies, and as marketing executives within medium sized and large international brands. Others have ventured into advertising agencies and web development. The degree also provides a good foundation of knowledge for the entrepreneurial person who may be thinking about setting up their own business.

Program Available At (Campus) - York campus