Sports Business Management BA (Hons)

The sports industry is a multi-billion pound industry and arguably one of the most exciting sectors in the world economy. This programme is designed to give you the skills and expertise you need to compete in this sector and related businesses and organisations.

Through this course, you'll learn how marketing is applied to the sports business, considering the unique nature of the industry. You'll evaluate marketing strategies of sporting organisations and learn how this aids competitive advantage. You will gain an understanding of the way sports organisations work in the differing sectors of the sports industry and be exposed to the legal, social, economic, political, technological, and ethical issues facing all sports organisations operating in a global environment.

Program Available At (Campus) - York campus