Digital Marketing and Data Analytics BSc (Hons)

This degree is ideal for those who wish to play an essential role in digital marketing or for those with an interest in considering how human behaviour is translated into data and how this can shape business thinking. Graduates will have opportunities within marketing, customer relationship management, pay-per-click advertisement, content development, e-commerce, digital advertisement, search engine optimisation, digital account management, web design, and social media management.
Our brand new Digital Marketing and Data Analytics course considers one of the most relevant parts of business today.

The digital revolution changed what marketing looks like. A sizeable portion of marketing is now done online or on mobile and handheld devices. The course will provide you with a broad understanding of digital marketing, focusing on understanding, evaluating and developing digital marketing strategy and tactics. Modules will focus on how different digital marketing tools and channels can be used to market products and services.

Program Available At (Campus) - York campus