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Advertising and Public Relations Management MSc

Focusing on a management approach within advertising and PR, this career entry course aims to enhance your understanding of the discipline and develop your managerial skills.

Accredited by the Chartered Institute of Marketing (CIM) for a Dual Award, you can achieve the CIM Professional Diploma in Marketing as part of your degree. This qualification is highly valued by employers.

Through a combination of theory and practice, you will study modules that reflect the changing marketing landscape. This includes areas such as social and digital marketing, branding, and communications.

You can also choose to complete the Business Research Project module. This will see you work on a real-life project supplied by an external business and provide evidence-based solutions to that organization – a great opportunity to experience life as a professional within this sector while studying.

Intakes

Application Processing Time in Days: 20

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

There are numerous career opportunities in marketing communications and this degree will help you prepare for many of them. Graduates may go into advertising or PR agencies or take jobs client-side with the companies that employ the agencies. Alternatively, they may take the entrepreneurial approach and play a key role in a new venture such as a new division, a new brand or a company start-up. Whatever you decide to do, this degree will give you the skills you need to be a successful manager within this specialist field.

Recent graduates are now working for a variety of UK and international companies including IBM, Toyota, Candi, Schroders Investments, Saudi Industrial Development Fund and Sudan International University. Recent agency and media appointments include WPP, DDB Hong Kong, Leo Burnett Cyprus, Razorfish, Punch Communications, Creare Design, The Station Agency and Big Communications.

PSW Opportunity

2 Years PSW is applicable after the course.(Bachelors & Masters only)

Admission Requirement / Eligibility Criteria

Entry criteria

Applicants will normally hold an undergraduate degree in any subject with a minimum pass of 2:2, or equivalent overseas qualification.

No previous experience in advertising, marketing, or public relations management is required. Applicants with previous marketing qualifications should consider the Strategic and Digital Marketing MSc, which is designed for those with existing marketing experience

Applicants with no formal qualifications but with significant business experience will be considered on an individual basis.

India

A Bachelor's degree with 50%-60%, depending on the university you have studied and the course you are applying for.

Some courses have additional entry criteria such as a portfolio, work experience or require you to have a degree in a related field.

Sri Lanka

A Bachelor’s degree with GPA 3.0 (out of 4.0) for courses requiring a 2:2 classification, and GPA 3.3 (out of 4.0) for courses requiring a 2:1 classification.

Bangladesh

4 year Bachelor degree from BUET with a minimum of 55% or GPA 2.75/4.0 OR 4 year Bachelor degree from a well recognized university with a minimum of 60% or GPA 3.0/4.0

De Montfort University

Leicester , England ,United Kingdom