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Marketing BA (Hons)

On the Marketing BA (Hons) at DMU you will learn how to analyze real business problems and provide creative marketing solutions. You will be taught by lecturers who draw on their extensive business experience and established links with industry, to deliver innovative learning that has a direct application to the real world of business. Some of the areas you will study on the course are how to develop an advertising campaign, produce a new brand concept, develop a brand extension, and write a feature article.

You will also learn how to analyze consumer buying behavior, collect and interpret market research, and consider strategic implications behind marketing decision making. In the first year, you will study key marketing topics that have a major impact on all areas of business activity. In years two and three you will select from a wide variety of more specialized modules such as digital marketing, international marketing, brand management, and advertising, and promotion.

Intakes

Application Processing Time in Days: 20

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

A degree in Marketing opens up a whole range of career opportunities such as digital marketing, brand management, advertising and marketing communications, public relations, customer insight, or market research.

With a marketing degree, you could find yourself developing new products, analyzing buyer behavior, deciding the future marketing strategy for many household names, or developing a digital communications campaign for a big brand.

Recent graduates have progressed to professional roles such as Product Marketing Coordinator at NaturalMotion, CRM Assistant at Hearst Magazines, Marketing Analyst at Bank of Ireland, and Account Executive at We Launch.

A Business and Marketing degree at DMU helped Lyndon Tarrant start a role as a management trainee at Enterprise Holdings ahead of his graduation before he had even finished his final year on the course.

PSW Opportunity

2 Years PSW is applicable after the course.(Bachelors & Masters only)

Admission Requirement / Eligibility Criteria

Entry criteria

A typical offer is 112 UCAS points from at least two A-Levels, or
BTEC National Diploma/Extended Diploma at DMM

Plus, five GCSEs at grade 4 or above, including English and Mathematics or equivalent.

Alternative qualifications include:

Pass Access with 30 Level 3 credits at Merit (or equivalent) with English (Language or Literature) and Maths GCSE required as separate qualifications at grade 4

We will normally require students to have had a break from full-time education before undertaking the Access course.

•International Baccalaureate: 26+ points

India

Minimum of 65% average in your four best subjects (excluding Hindi) in Standard 12. We may also check your standard 10 results in English and Maths.

Sri Lanka

55-65% in three A-levels, depending on the course you choose.

Bangladesh

A-levels or a recognized Foundation Course
GPA 5.0 out of 5.0 including 4.0 in English and Maths

De Montfort University

Leicester , England ,United Kingdom