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MARKETING AND MEDIA B.A (Hons)

You’ll reflect on the ways in which individual and business consumers are affected by, and drive the development of, a range of marketing and communications techniques. Looking at this from local, national and global perspectives, you will explore the role of consumers in society and will learn how to understand and communicate with them. You’ll also examine the impact of marketing on the culture of businesses, governments and other organisations.

In the Marketing modules you’ll learn how to plan and implement a successful marketing strategy and have the opportunity to explore branding and digital marketing. In the Media modules you will learn to become a thoughtful critical media practitioner, with a range of competencies such as post production and photography.

Intakes

Application Processing Time in Days: 30

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

96% of Keele graduates were in a job or further study within six months of graduating (DLHE, 2017)

The course will equip you with a range of contemporary skills which are in demand in every type of organisation, not just commerce and industry but also the public sector, political parties, charities and educational institutions. You could apply your skills in-house with an organisation or in an agency (such as advertising, web, market research or branding) or in print, online or broadcast media. You may also choose to specialise in a field such as video, TV production or social media.

PSW Opportunity

2 years

Admission Requirement / Eligibility Criteria

India

CISCE / CBSE / West Bengal Class XII: 60% - 90% required depending on course. Plus any subject-specific requirements.

All other State Boards Higher Secondary Certificate (HSC) / Standard Class XII: 65% - 95% required depending on course. Plus any subject-specific requirements.

2 years of study must have been completed.

English Requirements

CISCE/CBSE Class XII: 70% or above in English, depending on course.

All other State Boards Class XII (except Punjab or Mohali School Education Board): 75% or above in English, depending on course.

Must have been completed within the last 5 years.

The study should be taught in English. Otherwise, IELTS is required.

Keele University

Keele , England ,United Kingdom