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MARKETING AND BUSINESS MANAGEMENT B.A (Hons)

This course will equip you to understand the role and importance of marketing and business in the context of social and cultural trends. In the fast-paced world of digital and online marketing, you’ll be encouraged to apply your learning in real world situations to develop skills that are highly sought after by employers. You can gain further practical experience by taking a placement year or spending a year studying abroad.

You will explore the concepts and debates in organisational behaviour and management, including decision making behaviour across the private and public sectors. You will study markets and consumers, their behaviours and how to understand and communicate with them. You will also examine branding and cutting edge digital marketing, which have very rapidly evolving skill requirements. The variety of optional modules available on this course will also enable you to further your skills and insights.

Intakes

Application Processing Time in Days: 30

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

96% of Keele graduates were in a job or further study within six months of graduating (DLHE, 2017)

This innovative course will provide you with a range of skills to take into business, the public sector or the not-for-profit sector. Many organisations recruit business management and marketing graduates – not just business enterprises but also the health services, local and central government, political parties, charities, educational institutions and more. From within this wide range of organisations, you might take up a role as a management or IT consultant, market researcher, media buyer, advertising executive, events designer or within a digital marketing agency. You could also study for a postgraduate qualification in either subject.

PSW Opportunity

2 years

Admission Requirement / Eligibility Criteria

India

CISCE / CBSE / West Bengal Class XII: 60% - 90% required depending on course. Plus any subject-specific requirements.

All other State Boards Higher Secondary Certificate (HSC) / Standard Class XII: 65% - 95% required depending on course. Plus any subject-specific requirements.

2 years of study must have been completed.

English Requirements

CISCE/CBSE Class XII: 70% or above in English, depending on course.

All other State Boards Class XII (except Punjab or Mohali School Education Board): 75% or above in English, depending on course.

Must have been completed within the last 5 years.

The study should be taught in English. Otherwise, IELTS is required.

Keele University

Keele , England ,United Kingdom