BA (Honours) in Marketing Practice
Our honours marketing degree is unique in that you will be offered hands-on experience. You will learn about the latest thinking and techniques, but will also work on real, live industry projects (where feasible), planning, implementing and adapting current campaigns under the supervision of expert lecturers and marketing professionals. You will present your ideas to industry personnel from a range of Irish companies and not-for-profit organisations who work with us to make your degree as practical as possible.
This degree will cover all the core marketing subjects such as brand management, consumer behaviour, digital marketing and entrepreneurship. In the second year, you will have the option to shape your degree and specialise in the discipline of your choice by selecting marketing, digital marketing or entrepreneurship electives.
The final year concludes with an exciting capstone project where you will work extensively with a carefully selected organisation on a live campaign (where feasible). This will allow you to apply the marketing expertise built up over the three years of your course. You will work as consultants in teams to develop marketing initiatives which will be examined by supervising lecturers and industry peers.
As a graduate of this course you will:
- Understand how modern marketing operates and how the various disciplines of marketing work together in Ireland and internationally.
- Learn how to analyse marketing problems in tough business environments and generate practical solutions.
- Benefit from a broad range of employment opportunities in areas such as marketing, entrepreneurship, digital marketing and advertising.
Intakes
- Jan
- Sep
Application Processing Time in Days: 20
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
The mission of the Career Development & Employability Service at at National College of Ireland is to enhance students' and graduates' career prospects, to facilitate transitions from education to employment and to support the development of employability skills required to build, and maintain, fulfilling careers.
We work in partnership with colleagues in the NCI, and with employers and professional associations to create, deliver and manage innovative developmental experiences, projects, modules and events and help students to make the most of these experiences so they become more employable.
Key objectives
Students
To help students develop the confidence, skills and appropriate work experience required to make appropriate career decisions throughout their lives, complementing the learning and development provided by academic colleagues
To provide quality careers education, information, advice, guidance and job search consultancy to students, empowering and inspiring them to make and realise successful career decisions
To help students understand how to market themselves effectively in a competitive market
Employers
To create and nurture effective employer relationships, working proactively and collaboratively with employers to assist them in recruiting NCI graduates
To develop and deliver opportunities for meaningful employer-student interactions and provide access to a wide range of part-time, vacation and graduate opportunities
To provide accurate and relevant information on occupations and opportunities
College
To keep the NCI informed about labour market trends, and help NCI market itself to potential students through the collection and dissemination of information on graduate destinations
To enable academic colleagues and staff make effective use of labour market intelligence in their academic planning and work with students
To work with academics to integrate careers education within the curriculum
To enhance the reputation of the NCI as a source of high-quality graduate recruits
To foster a culture of innovation, continuous improvement and service quality across all aspects of our careers education and guidance services
Admission Requirement / Eligibility Criteria
- Course Code: NC020
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year
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Total Tuition Fee:
30000 EUR
Annual Cost of Living: 10500 EUR
Application Fee: 25 EUR