M.Sc (Digital Marketing)
Course Overview
The MSc Digital Marketing program at NUI Galway is designed as a specialist program that enables students to blend traditional Marketing knowledge with the strategic, analytical and digital skills needed to enter the digital marketing workforce.
Open to business and non-business conversion graduates, students joining the program originate from Ireland, India, China, USA, Canada, Nigeria, Saudi Arabia, Madagascar, Greece, Brazil, Malta, Austria, Iran, and Germany.
The roles that students secure reflect the diverse needs of employers and the importance of students possessing transferable skills to meet these needs, these roles include:
- Social Media Strategist
- Digital Channel Executive
- Digital Analyst
- PPC & Paid Social Specialist
- Digital Marketing Executive
- Blogger
- Corporate Marketing Executive
Professional Development
The MSc. Digital Marketing programme strives to build the technical skills of students with a repertoire of globally recognised certifications sought-after by potential employers. These certifications derive from the Hubspot and Google Analytics Academy.
Intakes
- Sep
Application Processing Time in Days: 30
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Admission Requirement / Eligibility Criteria
Entry Requirements
Normally a Second Class Honours undergraduate degree, 2.1, or a 2.1 in the Higher Diploma in Business Studies, is required (or equivalent international qualification). Applicants who hold a very high 2.2 and who have achieved a 2.1 average within a significant Marketing specialism in a business degree, may be considered.
The programme is open to graduates of all disciplines. Applicants from a Non-Business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing test, as specified by the Marketing Discipline, prior to commencement of studies. This online Principles of Marketing test consists of studying a perscribed textbook and completing a series of Multiple Choice Questions based on each chapter of the textbook. There is no cost for this test except for the cost of purchasing the textbook.
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
-
Total Tuition Fee:
16900 EUR
Annual Cost of Living: 12150 EUR
Application Fee: 35 EUR
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