M.Sc (TechInnovation)

Course Overview
This MSc in TechInnovation course is a one-year full-time entrepreneurship development programme that aims to fill the gap in terms of entrepreneurship/intrapreneurship/innovation skills identified by small and large companies focused on exploring the commercial potential of solutions to identified industry needs across a wide range of domains. The aim of this course is to teach people how identify commercial needs, respond to the need in the form of a high level solution, test the viability of that solution, develop a commercial repose and create a company or a new business unit within an existing company, with a particular focus on innovation-driven enterprises that can scale up. We have chosen the successful "Disciplined Entrepreneurship" 24-step process from MIT as the basis for our approach. The course will include working through issues of market analysis, technology viability assessment, competitive positioning, team building, product lifecycle planning, marketing strategy, sales channel analysis, and with a strong emphasis on the entrepreneur/intrapreneur as a salesperson. Business plans will be developed based on the 24 steps, and will include an executive summary, vision and values, market analysis/segmentation and competition, a product and manufacturing plan, a sales plan, a financial plan, and a marketing plan.

Scholarships available