A recent study by Confederation of Indian Industries (CII) suggests that only 30% of nation’s graduates are employable. The young graduates churned out by the country’s universities mostly lack in skill sets that are in demand from the corporate sector. Keeping in mind this skill gap, Sharda University has designed a programme in business administration at the undergraduate level to create a pool of young graduates capable of handling the challenges of globalized business within the country and even beyond its boundaries.

The programme is all the more relevant in view of the fact that international business is no longer confined to exports and imports of good and services. An enterprise offering goods and services to the domestic producers may also have to procure inputs – raw materials, finance, technology and even human resources – from across the boundaries of the country. Further, it also has to face competition from producers abroad as trade is being liberalized at a rapid pace. Thus it is imperative that domestic producers increase their competitive advantage vis-à-vis their potential international competitors. Consequently, it is necessary to know the business practices followed by international competitors – the content of the programme is built around the domain of international business. Such a programme will expose the students to the best global practices followed across the domains of marketing, finance, human resource management & industrial relations, operations management, international trade policies and supply chain management.

The main courses under the specialized programme are :

• International Marketing
• International Aspects of Business Operations
• Management of Cross Cultural Issues
• Foreign Exchange Management
• Global Supply Chain Management
• International Regulatory framework
• Export Import Documentation
• International Finance and Foreign Exchange Management
• WTO and International Trade and Policy
• Globalizing Indian Business

These courses are offered in addition to the standard courses offered by any BBA Programmes in the country. The objective of the programme is to produce a talent pool that can handle the global aspiration s of Indian business in the near future. The design of the courses ensure that the students engage in hands-on experiences regarding the global perspectives of carrying out business in a world that is characterized by competition from enterprises located anywhere across the globe.