Tourism Management & Marketing BA (Hons) Top Up

Tourism Management & Marketing combines the study of tourism industry structure, culture, policy, social responsibility and management with a focus on Tourism and Marketing Strategy. This distinctive programme combines the study of tourism industry structure, culture, policy, social responsibility and management with a focus on Tourism and Marketing Strategy. The focus on Marketing is a reflection of the importance it has in a broadly based and multi-sectoral industry. A key focus of the award is that it provides a knowledge base and set of skills that are academically rooted and professionally relevant, combining theoretical awareness with practical concerns.

Studying Business Management and Human Resource Management is a great opportunity to gain a degree that is clearly focused on your long-term career prospects in a wide variety of contexts. Whether you are thinking of setting up your own business, working in a large corporation, the public sector or the ever growing tourist industry you will need to possess an understanding of how businesses operate and how skilled managers can contribute to their success.

Program Available At (Campus) - York campus