Bachelor of Science in Business Administration with a Specialization in Marketing
It’s a gift to be able to promote something that you are passionate about and want others to experience. Whether in traditional settings or online enterprises, marketers are the bridge between seller and buyer—and often success and failure. Because of that, they need to possess logical thinking abilities as well as creativity.
The marketing program in the AUM College of Business stresses the balance between thinking logically and creatively to service a customer’s needs and win over the competition. Your professors will coach you in a dynamic setting where you choose among various electives in a specified area of interest like tourism or hospitality.
In addition to electives, students take a common body of marketing courses beyond the core classes required by the College of Business. As a business student, you’ll have the ability to travel (either on short-term trips or in a study abroad program) to observe various markets in big U.S. cities and abroad. We maintain a student-centric program where learning is highly engaging and not limited to the classroom. As a graduate from AUM, you are confident, relevant, and ready to beat your business rivals in the real world.
You can feel confident about future job prospects with a degree from AUM. Employers in Montgomery and the River Region know that we produce work-ready graduates, and AUM makes it a high priority to establish industry relationships in our area.
Your degree will equip you for a variety of careers in marketing management, marketing research, advertising and promotion, and sales. You might work in the hospitality and tourism industry or become a digital marketing specialist, a sports marketer, an advertising executive or a marketing consultant.
Marketing is a growing job sector in virtually every business and industry. This specialty is evolving dramatically with the advent of digital communications, and AUM graduates are ready with relevant training that will serve as a foundation for lifelong learning and personal development.
Intakes
- Feb
- Aug
Application Processing Time in Days: 30
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Auburn University at Montgomery (AUM) is committed to providing a work and educational environment free of Discrimination and Harassment. AUM is equally committed to the principle of equal opportunity in education and employment. The University does not discriminate or tolerate Discrimination or Harassment against individuals on the basis of sex, gender (sexual orientation, gender identity, and gender expression), race, color, ethnic, religion, or national origin, age, disability, genetic information or veteran status (collectively, “Protected Status”) in its employment, admissions, and/or education programs and activities.
- While AUM policy documents are not contracts, but they offer guidance aimed at enhancing the university’s mission, promoting operational effectiveness and reducing risks to the institution and members of the campus community. The process for adopting and revising university policies is coordinated by AUM’s Executive Policy Committee.
- Auburn University’s Board of Trustees and authorized executive officers of AUM maintain exclusive discretion to exercise the customary function of institutional management to revise university polices. Questions regarding specific AUM policies should be directed to the department or unit responsible for administering that policy.
- Colleges, schools and units within the university may have additional policies or procedures that apply only to their students, faculty, or staff which are housed at the department level. In the event of a conflict, AUM policies supersede those of a college, school, department, division or unit.
PSW Opportunity
Post-Study Work visa or permit, allowing international students on F-1 visas to work in the US after completing their studies, typically through Optional Practical Training (OPT).
Eligibility:
To be eligible for OPT, students must have been enrolled full-time in a US educational institution for at least one academic year and be seeking work related to their major.
Duration:
Students can apply for up to 12 months of OPT, either before they finish their studies (pre-completion) or after graduation (post-completion).
STEM OPT:
Students in STEM (Science, Technology, Engineering, and Mathematics) fields can apply for an extended OPT period of up to 24 months.
Contact our PSA counselor for more information
Admission Requirement / Eligibility Criteria
- Your official high school transcript (which should be mailed directly to AUM from your high school).
- Your official ACT or SAT score report.
- Requirements: Full Admissions- minimum 18 ACT or 940 SAT score and 2.3 GPA, if you are a Bridge student, a minimum 17 ACT or 900 SAT score and 2.3 GPA is required.
Proof of English proficiency (unless you are exempt). You can take the TOEFL IBT (minimum 61 points), the IELTS (minimum 5.5 points), PTE (minimum 44), Duolingo (minimum 100), or the TOEFL PBT (minimum 500 points). More information about English proficiency test requirements. Test score requirements and information available here.
For More Information Please Connect Our PSA Counselor.
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 04 Year
-
Total Tuition Fee:
94088 USD
Average Cost of Living: 14000 USD /year
Application Fee: N/A
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