MSc Digital Marketing and e-Business
This CIM-accredited Master’s will equip you with the knowledge and skills needed to thrive in the ever-evolving world of strategic digital marketing and commerce - ideal for those with a marketing or business degree looking to deepen expertise or individuals with extensive experience in a related field looking to gain a professional qualification.
The programme offers an interactive, learner-centred approach, allowing you to focus on specific areas of interest, while at the same time embarking on a more general exploration of the topics necessary for a modern marketing professional. This blend of specialised and overall knowledge will enhance your capacity to operate successfully in a number of senior roles.
You’ll develop a deep understanding of practices across multiple digital platforms, learning from highly experienced staff and an exciting mix of local, national and global organisations.
Industry contact is key to preparing you to enter or re-enter the industry as an efficient, confident and highly employable specialist who will hit the ground running. As such, we actively promote real-world projects, including the option of either a culminating industry style consultation project with an organisation of your choice or a traditional dissertation.
This programme can be studied full-time for one year or part-time over a maximum of four years.
Intakes
- Jan
- Sep
Application Processing Time in Days: 30
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Career Guidance and Information Service
The Careers Service is here to support you with career decision making during your studies and after you graduate.
We provide a professional career guidance and information service for Abertay students and graduates to help them make informed career choices. We work closely with employers and academic schools to support you by developing your skills to maximise your employability.
The Careers Service can support your career planning in a number of ways, including:
- Developing your employability skills
- Identifying potential career options
- Helping you to find work experience
- Helping you to understand and demonstrate the skills needed to market yourself to employers
- We do this through face to face individual support with our professional advisors and group workshops.
PSW Opportunity
- 2-year post-study work visa
Admission Requirement / Eligibility Criteria
The minimum entry requirement for all our research degrees is an Upper Second Class Honours degree (or equivalent) at undergraduate level in an appropriate discipline and/or a Master’s degree. In some cases, appropriate professional or experiential learning may be considered in combination with a lower classification of Honours degree.
If you're not from the European Economic Area (EEA) and/or Switzerland, you may need to apply for a visa. You can find out more about applying for a visa and collecting your Biometric Residence Permit (BRP) on our Tier 4 visa page. To identify whether or not you need to apply for a visa, please visit the UKBA website.
If your first language is not English or your undergraduate/Master’s degree was not taught in English, you are also required to hold a suitable English language certificate.
If you require a Tier 4 visa, you must provide one of the following English language certificates:
- West African at B(4)
- NECO at B(4)
- IELTS 6.5 with no band less than 6.0
If you do not need a Tier 4 visa or are an EEA national, you are permitted to use one of the following:
- TOEFL 80 with no band less than 18
- Pearson’s PTE 61 with no band less than 56
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
-
Total Tuition Fee:
15000 GBP
Annual Cost of Living: 9207 GBP
Application Fee: N/A
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