Master’s Programme in Marketing

The Master’s in Marketing (MIM) programme was launched in 2006. It is a full-time programme, which focuses on the development of students’ professional, analytical and research competencies with respect to marketing. Corporate marketing is not only understood within the framework of traditional 4P models, but also in terms of interfirm and network collaboration, relationship marketing, and value co-creation. The programme’s areas of research include strategic marketing, relationship marketing, consumer behavior, and marketing communications. Furthermore, the MIM curriculum includes a number of compulsory subjects dealing with marketing decisions in organizations and the role of marketing in the development of corporate strategies.