Master’s Programme in Marketing Communications and Advertising in the Contemporary Business

Students taking part in the programme receive applied knowledge and have an opportunity to study the technologies used in business communications and brand promotion in a new digital environment. The content of the programme pays direct attention to current business trends: the digital revolution, Big Data, social networking, new developments in programming, etc. Moreover, the experts teaching the programme are unique, as the majority of them are also highly active in business.

The programme is being offered within the framework of our longtime cooperation with the National Advertising Alliance (NAA), which was established by Russia’s biggest media holdings. Representatives of other market players - leading communication agencies, research companies (Dentsu-Aegis, GroupM, Havas, MediaScope (TNS-Kantar), etc.,) - are also engaged in the programme’s provision.

The programme has received two accreditations - from the Agency for Quality Assurance in Higher Education and Career Development (AKKORK) (in management) and the Russian Association of Communication Agencies (in marketing communications). This confirms that the programme is highly esteemed by companies active in the marketing sector. Furthermore, it is also internationally recognized and was among the Top-5 marketing programmes Eastern Europe in 2016.

The programme’s graduates are eagerly sought after by leading multinational and Russian companies, communications groups, consulting firms and other players in the marketing industry.