Master of Management (Marketing)
In this degree you will learn contemporary management skills and study areas such as marketing strategy and planning. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.
You will be immersed in real-world challenges and have access to industry placements, overseas study tours and elective courses to suit your personal and professional development needs. During your studies you will develop an advanced understanding of business and management and graduate with the capabilities to be a successful leader and decision-maker in any business setting.
You will benefit from a range of experience-based learning opportunities, including overseas study and business mentoring by a senior business leader through the Executive Partners Program. Our summer and winter schools offer exciting study and learning opportunities. With options such as intensives and internships, you can spread your study load across the year, increase your exchange opportunities or fast track your degree.
The Master of Management (Marketing) comprises 12 courses. You will complete four core courses and four Marketing specialisation courses. Through these you will develop skills and expertise in areas that include:
- business analytics and the data-driven organisation
- people, leadership and performance
- buyer behaviour insights
- marketing strategy and planning
- advanced marketing analytics
You will also complete four postgraduate electives – two from your specialisation and two from the University. They will enable you to develop skills from selected key disciplines essential for management in business.
Campus Information
Adelaide- City West
On the edge of Adelaide’s central business district, City West houses studies in business, law, art, architecture, design, Indigenous cultures and Australian society.
Intakes
- Feb
- July
Application Processing Time in Days: 14
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
With a Master of Management (Marketing) from UniSA, your specialist skills and advanced knowledge will be welcomed across a broad range of industries. You will graduate equipped to be a leader and decision-maker, ready to operate at senior levels of an organisation in roles such as:
- Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand.
- Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets.
- Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales.
- Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content.
- Visual communications manager: leading a creative team to realise the artistic vision of marketing strategies; overseeing graphic design elements for print, web and other media.
PSW Opportunity
NA
Admission Requirement / Eligibility Criteria
Applicants are required to have one of the following:
- A completed bachelor degree in a business related discipline from a recognised higher education institution or equivalent; or
- A completed bachelor degree which includes a major in business, commerce, marketing or management; or
- A completed graduate certificate or higher qualification in a business related discipline from a recognised higher education institution.
- Course Code: 091993M
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year 06 Month
-
Total Tuition Fee:
59400 AUD
Annual Cost of Living: 24505 AUD
Application Fee: N/A
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